Strategy and positioning
Agree who you need to reach, what makes you relevant and how your marketing supports the business.
A fractional CMO. A clear way forward.
Senior marketing leadership, part time. Ken owns the strategy, gives your team a clear direction and keeps the work connected to what your business needs next. Ken works as a fractional CMO for B2B tech companies in the UK and further afield.
Someone to hold the pen.
Ken Ross · Twenty-five years in B2B marketing
In plain terms
A fractional Chief Marketing Officer is a senior marketing leader who works with your business part time. They own the strategy, priorities and marketing roadmap, working with your existing team or bringing a delivery team with them.
Your marketing lead
Someone senior who owns the plan.
If your team is busy but the direction keeps changing, the missing piece may be leadership. Someone to decide what matters, align the people doing the work and explain the decisions behind it.
At NowComms, that person is Ken Ross. He brings twenty-five years in B2B marketing across the UK and Europe, turning complicated businesses into ones people understand.
Ken takes the fractional CMO seat: strategy and positioning, an agile roadmap, and the marketing story your board and investors hear.
What Ken takes on
The decisions that keep marketing moving.
Clear priorities, a plan your team can use and someone accountable for the direction.
A practical roadmap
Keep the twelve-month direction in view, with the first three months scoped in detail and priorities that can change as you learn.
Focus for your team
Give your in-house team a shared direction, clear priorities and a senior person to turn to when decisions need making.
Joined-up activity
Connect the work across content, SEO, paid campaigns, CRM and sales, so each part supports the same plan.
Evidence for decisions
Use campaign performance, buyer feedback and pipeline data to decide what to continue, change or stop.
Board and investor conversations
Give leadership a clear account of what marketing is doing, why it matters and what the next decisions are.
How it works
A plan that keeps up with the business.
We agree the work together, give it a clear order and revisit it as the evidence changes.
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Start with the business
Talk through your goals, your customers, your team and where marketing feels stuck. Agree what senior leadership needs to solve.
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Build the roadmap
Set the twelve-month direction and map the first three months in detail. Make the priorities, responsibilities and scope clear.
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Lead the work
Ken owns the strategy. Your people deliver it, or our team joins him to take on delivery as well.
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Review and adjust
Look at what the work is telling us, talk through the trade-offs and change the priorities when the business needs it.
Scope and cost
Leadership, with the delivery you need.
Bring Ken in to lead your existing team, or bring in the team as well. We agree the scope and price before work starts.
Your team delivers
A fractional CMO
Ken owns the strategy and roadmap. Your in-house team does the work.
- Discovery, strategy and an agile roadmap
- Senior direction for your existing team
- Board and investor support
£5,000 per month
Around five days of Ken, flexing with what the month needs.
Our team delivers
A fractional CMO and the team
Ken leads and our team delivers, with strategy and execution in one place.
- Fractional CMO leadership
- A senior team across strategy, SEO, CRM, design and content
- Direction and delivery as one accountable team
£8,000 per month
Ken plus the team, with the work and days scoped together.
Start with a £1,500 Growth Roadmap and continue on a fractional CMO engagement: the £1,500 comes off your first month.
Compare all the ways to workA smaller first step
Start with a Growth Roadmap.
Not sure how much help you need yet? Start with a growth session and a twelve-month marketing roadmap, with your first three months mapped in detail.
£1,500, one time. Take the plan and run with it in-house, or bring us in to deliver it. Continue on a fractional CMO engagement and the full £1,500 comes off your first month.
Useful answers
Before you bring in a fractional CMO.
Who is a fractional CMO for?
A fractional CMO can help when you need senior marketing direction but do not need a full-time marketing leader. You may have people who can deliver the work, but need someone to set the priorities, connect it to the business and own the strategy.
Who will be our fractional CMO?
Ken Ross, NowComms founder. Ken brings twenty-five years in B2B marketing across the UK and Europe. He takes the strategy and positioning lead and can support conversations with your board and investors.
Does the fractional CMO do the delivery too?
The £5,000-per-month fractional CMO option provides the leadership, with delivery handled by your own team. The £8,000-per-month CMO and team option brings the leadership and our delivery team together.
The team behind Ken covers delivery across our B2B marketing services.
How much time do we get?
The fractional CMO option is around five days of Ken a month, flexing with what the month needs. For CMO and team, we scope the work and days together. The scope and price are agreed before work starts.
Can we start with a plan first?
Yes. The £1,500 Growth Roadmap includes a growth session, a twelve-month roadmap and your first three months scoped in detail. It is yours to keep. If you continue on a fractional CMO engagement, the £1,500 comes off your first month.
How does AI fit into the work?
We use AI where it helps with the work, with people responsible for the judgement, strategy and final output. You can read more about our approach in Human in the Loop.
What is a fractional marketing director?
A fractional marketing director, or fractional CMO, is a senior marketing leader who works with you part time. You get senior strategy and decisions without a full-time salary. At NowComms that’s Ken, with a team behind him when you need delivery too.
Is a fractional CMO the same as an interim marketing director?
Not quite. An interim director usually covers a gap full time for a fixed period. A fractional CMO works part time over a longer stretch, so the plan has an owner while the business grows. Some companies start with one and move to the other, and that’s fine too.
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Your next step
Let’s give your marketing a clear direction.
Tell us where the business is heading, who is doing the work and where you need a senior pair of hands. We will work out the right level of support together.
Ready when you are
Let’s put a time in the diary.
Pick a time that works for you. We’ll talk about where you want the business to go and whether we can help.
Prefer to write it down? Send us a message.
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