Brand positioning & messaging
Your value is real, but hard to explain. Clarify your positioning, value proposition and the message your website and sales team share.
B2B marketing that pulls in the same direction
Positioning, campaigns, content and systems, with one team connecting the work to what your business needs next.
In plain terms
A B2B marketing agency helps your business get noticed and chosen by other businesses. At NowComms, we join up the message, the channels and what happens after someone shows interest.
The starting point
Plenty happening. But is it adding up?
The ads are running. Content is going out. Sales is following up. Yet it is still hard to explain what is moving the business forward.
That does not mean your team needs to work harder. It means the work needs a clearer direction. We help you find the problem worth solving first, then bring the right people and capabilities around it.
What we can help with
Start with the problem in front of you
You do not need every service at once. Choose the area that needs attention; we will help you connect it to the rest.
SEO & organic visibility
The right buyers are not finding you. Connect search strategy, technical SEO and useful content to the questions they are trying to answer.
Paid media & demand generation
You are spending, but need a clearer view of what to change. Plan, run and improve Google Ads and LinkedIn campaigns with measurement built in.
Landing pages & conversion
People arrive, then leave without taking the next step. Improve landing pages, campaign assets, forms and the journey from interest to enquiry.
CRM & automation
The pipeline is difficult to trust or follow-up keeps slipping. Make your CRM, data, workflows and reporting useful to the people doing the work.
Marketing analytics
You have reports, but still cannot make a confident decision. Improve tracking, connect the relevant data and agree what it can tell you.
LinkedIn & sales enablement
There is activity, but not enough useful conversation. Bring targeting, content, outreach and sales follow-up into one plan.
Events & webinars
The event goes well, then momentum disappears. Plan the audience, promotion, experience and follow-up as one connected campaign.
The Agile Growth Lab
A way of working, not another service to buy
The Agile Growth Lab is how we move from a broad ambition to focused work: understand, prioritise, test and learn.
-
Understand the current picture
Look at the business goal, your buyers and the journey across positioning, channels, conversion and sales.
-
Choose the priorities
Agree the few changes most worth making, what each is intended to achieve and who owns it.
-
Put the work into the world
Build the pages, content, campaigns or systems. Run focused tests where the audience and data make them useful.
-
Read the evidence together
Review campaign behaviour, enquiries and CRM feedback. Separate a promising signal from something we can confidently build on.
-
Improve the next cycle
Keep what is useful, change what is not, and adjust the priorities as the business learns.
Is this your situation?
Useful when growth needs a clearer shape
We work with B2B technology, SaaS and specialist service businesses. The starting point matters more than the label.
Beyond founder-led sales
You need a message and marketing plan that the wider team can use, without losing what makes the business distinctive.
Activity without progress
Channels are busy, but the hand-offs, conversion journey or reporting make it hard to see where improvement should start.
An internal team that needs support
Bring in a missing skill, delivery capacity or senior direction while keeping your team involved in the decisions.
A client perspective
Working with sales, not just around it
This is all new to me. I’ve never had a marketing agency help this much with sales before.
Julian Shuttle, ARuVR
Ways to work together
One problem, ongoing support, or senior leadership
The shape of the engagement should follow what you need, not force you into a bigger brief.
A focused project
A defined piece of work: positioning, an SEO priority, a conversion journey or a CRM fix. Agree the scope, delivery and what happens afterwards.
An ongoing partnership
An embedded growth team combining strategy and delivery. Review priorities together and keep improving across the services your business needs.
Fractional CMO+
Ken in the senior marketing seat, with the delivery team behind him. One direction across strategy, campaigns, content and data.
Need a plan before committing to delivery? The wider offer includes a strategy roadmap. We can help you choose a useful starting point.
The team
The team behind the work
When you work with us, this is who’s on it. A small senior team, with no layers between you and the people doing the work.
Ken Ross
Founder and CEO
Twenty-five years in B2B marketing across the UK and Europe, most of it spent turning complicated businesses into ones people understand. He sets the strategy and positioning, and he's usually the first person you'll talk to.
Marwa Souissi
Managing Director, Data & Systems
She runs the business day to day, and owns the data, CRM and systems work underneath it. Give her a messy pipeline or a half-working setup and she turns it into something a team can run on.
Caroline
Operations and finance
Runs operations and finance, plus the quality checks that keep us honest. Also the source of the flapjacks the rest of us plan our week around.
Jack
Design and development
He builds the things you see and the templates underneath them. Far happier in code than in a one-line bio, which probably shows.
Sarah
Writing and social
She makes the words sound like a person wrote them, on the hub and across LinkedIn. Out of hours she runs Parkrun and a faintly competitive step count.
Yogi
Head of Wellbeing
Mascot and morale department. Contributes by existing, which turns out to be plenty.
Useful answers
Choosing B2B marketing support
What is B2B marketing?
B2B marketing helps one business get noticed, understood and chosen by other businesses. It can involve several decision-makers and a long buying journey, so the message needs to hold together from the first encounter through to a sales conversation.
What do your B2B marketing services include?
Our services cover brand positioning and messaging, SEO and content, paid media, landing pages and conversion, CRM and automation, analytics, LinkedIn, and events. We combine them around the problem you need to solve.
Do I need all of the services at once?
No. Start with the area that needs attention. We will explain where it depends on other work, then agree the scope with you.
Do you only focus on paid campaigns?
No. We work across paid, organic, content, conversion and the systems behind the customer journey. The channel mix should follow your audience and business priorities.
Can you help with CRM and automation as well as marketing?
Yes. We work on CRM structure, data quality, automation, integrations and reporting, alongside the marketing activity that feeds those systems.
Do you work with internal teams?
Yes. We can add a specific capability, support delivery or provide senior direction alongside your existing team. Responsibilities and hand-offs are part of the brief.
How is B2B marketing different from B2C?
B2B often involves multiple stakeholders, formal evaluation and longer buying cycles, although neither B2B nor B2C follows one universal pattern. We plan around how your customers actually buy, rather than assume a standard funnel.
How do I choose a B2B marketing agency?
Look for one that starts with your business, not their service menu. A few questions worth asking: will they tie the work to pipeline and revenue, or just activity and reports? Do they cover the parts you need, from strategy through to execution? And will they be honest when something isn’t the right priority yet? The right partner is comfortable being measured on outcomes, and comfortable telling you when to spend your money elsewhere.
How much does a B2B marketing agency cost?
It depends on what you need and how you work with us. A focused project is a small, defined cost. An ongoing partnership or a Fractional CMO+ arrangement is a monthly commitment that scales with the scope and pace you want. We’d rather understand your situation and scope it honestly than quote a number that means nothing out of context, so the first step is usually a short conversation about where you are and what you’re trying to reach.
Do you offer B2B content marketing?
Yes. Content runs through our SEO, LinkedIn and events work rather than sitting on its own. We plan pillar and cluster content around what your buyers search for and what they ask your sales team, then write it with your experts. Our guide to B2B content marketing strategy shows how.
Do you do B2B lead generation?
Yes, through the channels that suit your buyers, from LinkedIn outreach and paid search to events and content that earns enquiries. We judge it on the quality of the conversations it creates, not the number of names in a spreadsheet.
“This is the creative team we trust to deliver the compelling content that makes us really distinctive in today's competitive landscape.”
Crossknowledge
Your next step
You do not need a perfect brief
Tell us what is happening, what feels disconnected and where you want the business to go. We will help you work out a useful next step.