B2B marketing agency - the Now Communications blog

What We're Thinking

What We’re Thinking

Guide to copywriting

What is copywriting?  Copywriting is the art of writing a piece of content that sells your product by convincing prospective customers to take a specific action. A digital marketing copywriter will generally write a piece for a wide audience through emails, social posts and blogs.  Most copywriting is done on website pages to help with […]

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The 3 easy steps
To getting started on LinkedIn Campaign Manager

The 3 easy steps to getting started on LinkedIn Campaign Manager Paid advertising on LinkedIn should be in every B2B business’ marketing arsenal because of the flexible audience builder that allows businesses to target very specific audiences that would otherwise be out of reach. Here’s how to get started on Campaign Manager. In LinkedIn Campaign […]

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What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king?  According to Statista’s 2020 report, a whopping 46% of B2B marketers […]

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eLearning companies in mainland Europe are back in business, and business is looking quite good.

Lots of our clients in the eLearning, HR, and L&D industries are pretty nervous at the moment. As organisations cut back on spending, many companies are wondering if they can survive the current Covid-19 pandemic. And if they think they can survive, then they’re certainly wondering what they should do now to plan for whatever’s […]

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Let’s work together! How NowComms’ agile marketing gets stuff done

NowComms’ agile marketing: how we deliver brilliant and effective marketing campaigns Our secret? Collaboration is key! Let’s call a spade a spade: There’s no get-rich-quick scheme when it comes to marketing, nor should you take any ‘get customers in five easy steps’ fad seriously. So why on earth would anyone bring the same cookie-cutter approach […]

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The Learning Technologies Exhibition 2019 Showcased Some of the Latest Advancements in Gamification

Gamification wasn’t hard to come by at the Learning Technologies exhibition this year. Everywhere you turned there was an exciting game that lured attendees to exhibitors’ stands. Different forms of gamification were on full display. Leo set up a train game simulation for attendees. Unicorn drew in crowds with their QuizCom product where attendees took the unicorn-themed […]

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Why “Fit” is so critical when choosing a B2B marketing agency

Having worked agency and client-side during my marketing career, I’ve seen a wide variety of briefs for agencies ranging from Financial PR and Annual Report provision through to consumer facing web design and exhibition stand builds. Yet despite the diversity of the projects – in terms of budgets, deliverables and the profiles of client organisations, […]

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5 and a half things to try after you’ve exhausted all your list blogging options

We’ve been addicted to lists ever since Moses published the “Top 10 things thou shalt or shalt not do” post, and for busy copywriters on multiple deadlines, they’ve been a Godsend ever since. Lists posts, or “listicles”, are the bloggers’ get out of jail card. They work because they promise something really specific in the headline: […]

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What a great 2016; see you in 2017

Thanks to everybody who helped make 2016 a great year for business. We’re pretty proud of our numbers!

Served web pages to 1,500,000 people (approx 5,000,000 page views).
Sold over £1.8 million on our eCommerce websites.
Helped over 50 Police orphans gain easier access to financial help.
Taught over 50 school children to code.
The new expanded Now Comms team are looking forward to working with you in 2017.

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Winning Without Spinning: Why it’s always B2B Award Season with #NoFluff marketing

It is finally Leo’s moment. One of the internet’s best loved memes reached peak velocity this week. With five nominations and no wins, Leo DiCaprio was the world’s most celebrated Oscar underdog. With an epic and varied catalogue of work behind him, some said it was only a matter of time – this sixth nomination for his role in a Best […]

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SecureIdentity Beta Launch

SecureIdentity by Morpho Launch! SecureIdentity, the new government verification service is coming soon… In the meantime, be sure to check out our helpful FAQs to guide you through the changes coming on our website. This is brought to you by Morpho, the world leader in government ID. The SecureIdentity service is secure, easy to use and […]

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How to become a confident B2B marketer in five days or less: Day 1

Day 1: trending and amending Marketing internships are more searched in the UK than media, journalism and BBC internships according to Google trends. Therefore I realise I’m lucky in starting my first of a five-day placement – a marketing internship – with B2B marketing company, Now Communications. This is the first piece of work I’ve been […]

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Is Net Promoter Score any good?

Anyone who knows us knows that we’re pretty analytical here at Now Comms. We think that B2B marketing needs to be evidential if it’s ever going to support really effective lead nurturing campaigns. This reputation for data based decision making means we’re often asked about the Net Promoter Score System. Usually the discussion goes along […]

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Britain’s specialist B2B marketing agency for digital security & ID sector is back in the game

Ever wondered what happened to that specialist B2B marketing agency for digital security & ID sector? The one you’d always see around the big industry trade shows like Biometrics, Trustech, SIMalliance or SDW? You remember them right? They were the ones bright enough to get national attention for your digital security & ID news stories […]

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LearningLive: the inside story as told by 77% of last year’s exhibitors

A couple of years ago our exit polling at Birmingham’s World of Learning identified LearningLive as the “significant other” event that most L&D professionals were likely to go to. Since then, every time we’ve asked L&D professionals to tell us about the trade shows and conferences they’re really getting excited about. So if LearningLive is emerging as […]

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Getting started with Google Adwords

This week we look at the advertising phenomena that’s captured over 80 percent of the Pay Per Click market and pinpoint the AdWords’ pitfalls that are driving B2B marketers to seek professional guidance. “Google AdWords can be dangerous in its simplicity” Callum Bridgeford is director at online health and wellness business Energise For Life. Typical […]

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London Olympics 2012: What on earth does that have to do with e-learning?

Rebooting the Eurozone economy, the environment and corporate responsibility, work / life balance and even the London 2012 Olympic Games: the impact that learning technologies has on the workplace can influence every major milestone on the business agenda, so why do most e-learning marketers bore business leaders with tech-centric training talk? Take this year’s World Earth […]

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Exit Poll: Who secured most mindshare at Security Document World?


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Prising information out of security experts isn’t easy at the best of times, so getting attendees of SDW2012 to chillax and chat during the London heatwave last week was always going to take some cool tactical planning. With debate heating up inside the QEII Conference Centre, the world’s most inquisitive marketing team was hot on the […]

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Media basics: press releases, case studies, editorial features & opinion pieces

A successful press release knows its audience; it provides topical, lively, understandable and easy to use content for journalists An unsuccessful press release confuses its audience; producing topical, lively, understandable, and easy to use content for your colleagues. Understanding the media agenda and writing accordingly can add inches to a clip book. It might sound […]

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Thought leadership & media management

In today’s multimedia environment, it takes more than the classic communications tools like news releases, case studies or press alerts to drive messages into print, online and rolling news channels effectively. Now NewsMaker is a thematic approach to media campaigning that fuses the key messages your business needs to communicate with the topical news triggers […]

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Kickstart for start-ups & SMEs

KickStart is a custom-built communications roadmap designed exclusively for small or medium sized businesses keen to take their first big steps into marketing communications. KickStart projects take about four weeks to complete. They deliver high-definition step-by-step marketing plans designed to boost your brand presence in the key markets you care about most. Clearly costed and […]

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Building brand fans

Trust us when we tell you tell you this: If your media programmes are already generating great reviews in your industry’s prime titles, you couldn’t be doing anything more…Oh, actually, there is one thing… When people like Forrester research ask people like “your customers” just what it is that triggers a purchasing decision, three out […]

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Trade show traffic booster

At your next event or tradeshow, make sure your sales people are scheduled to meet the right prospects, right through the day. Now’s lead generation module promises to boost the quality and the quantity of potential customers attending your stand. We start by looking at whatever prospect data you have – it may need cleaned […]

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Google adwords management

You read the spin, researched the data and received the free online Google Adwords voucher to help you get started. Heck you may even have opened up an account and launched a campaign or two. Then what happened?… It’s OK we know the rest. There’s no single, 12-step plan to make Google AdWords work well […]

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Relevance marketing

We know your browser’s pop-up blocker is on, your spam filter’s running, you almost never tick the box that says “we occasionally like to inform valued customers of new products or services” and you’ll fast forward the ads this evening when you’re watching last night’s telly on Sky+. We didn’t need to recruit Derren Brown […]

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With Now|Comms, we get the entire team face-to-face: web builders, designers, copywriters…everyone. It keeps things simple.

Orla Harty, Cantillon