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4 things to consider before starting Account Based Marketing
Account based marketing is a collaborative growth strategy that gets marketing and sales teams working together to deliver tailored buying experiences to a list of high-value accounts. Learn how to prepare for and deploy ABM in our blog. read more
Why should B2B businesses advertise on Facebook, LinkedIn, and Twitter, and what value does each one bring?
LinkedIn is the number one priority network for B2B businesses to make their mark: we can connect with like-minded professionals in our industry, network, and find new sales’ prospects - but investing in paid social on Facebook and Twitter also brings value to the B2B space. Learn more. read more
Why should B2B businesses use Twitter advertising to reinforce core brand messages?
Should B2B businesses be leveraging Twitter advertising? We think so. Learn more about how we prepared for a paid social campaign on Twitter and how it compared to advertising on LinkedIn. read more
Become a B2B Facebook advertising superstar in 10 steps
B2B marketer interested in advertising on Facebook? Check out our 10 step guide to becoming a Facebook advertising superstar. Includes everything you'll need to launch your first paid advertising campaign. read more
Lockdown lifesavers: four positives to pick you up this week
Let's face it, we've all been looking forward to the rollover to 2021. Start the year off by integrating some new, healthy habits into your remote-working life. read more
Why social selling and account-based marketing (ABM) is our answer to thriving post-Covid
Get sales and marketing teams to work together and develop their social selling skills, and roll it all into an account-based marketing programme (ABM). read more
The 3 easy steps to getting started on LinkedIn Campaign Manager
Hacking advertising on social media is hard enough without getting bogged down by the platform! Get started with our guide to LinkedIn Campaign Manager. read more
Don’t rush into paid ads! Boost your organic reach on LinkedIn first
Before diving into paid ads on LinkedIn, consider maximising your organic presence because nothing will turn new potential leads off more than a boring page read more
B2B businesses: accelerate your sales cycle with social selling
To succeed in 'the new normal,' it's crucial for B2B marketers to integrate social selling into their sales cycle. How? By leveraging social media to listen to relevant conversations in the industry and finding opportunities get involved. read more
What can marketers do to support social selling?
SMEs and start-ups want marketing to help support sales in a world where social selling is likely to be the only way B2B deals are done for some time to come. read more
What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why
LinkedIn might be industry standard in the B2B world, but we think—if done right—marketing on Facebook and Twitter can be just as effective. read more
L&D services companies need marketing websites that educate less and sell more
Build a great looking eLearning marketing site and customers & prospects will flock to it right? Our top 100 L&D ranking chart suggests otherwise. read more
What’s Step Two of One Step Marketing?
Lead generation is changing: you can no longer guide prospects down the marketing and sales funnel if your funnel process is heavily dependent on face-to-face networking opportunities. It's time to move forward to marketing automation. read more
Are you winning new business post lockdown?
How do you keep the new biz pipeline moving when all your expos and trade shows are cancelled? read more
eLearning companies in mainland Europe are back in business, and business is looking quite good.
As organisations cut back on spending, many companies are wondering if they can survive the current Covid-19 pandemic. So what is coming next? read more
We’re the creative media business of the year
This weekend, down in London's Twickenham Stadium the bright folks at West London Business nominated us Creative Media Business of the year. read more
Let’s work together! How NowComms’ agile marketing gets stuff done
There’s no get-rich-quick scheme here: the NowComms method involves constant collaboration between sales and marketing to deliver brilliant campaigns. read more
Get the marketing programme you always wanted in just seven days or less!
Transform dull, lackluster B2B marketing ideas into highly effective sales driven lead nurturing programmes with our 5 minute a day B2B marketing makeover. read more
Everything about the digital ID & cybersecurity business has changed…except marketing
In the cyber secyrity & digital ID sector, most company branding still looks like it’s been inspired by an early Mission Impossible movie. read more
How to re-energize your jetlagged workforce
We‘ve all enjoyed the bank holiday weekend and the heatwave passing through the UK, but now how do you get your workforce back into work mode? read more
This AdWords tactic is sure to increase the exposure of your online ads BUT at what cost?
Appearing on the first page of your potential client’s Google search is crucial for your marketing team. Is it time you used underhanded AdWords tactics? read more
Quiet Please! How do sponsors ever make a racket in a tennis tournament that bans branding?
Wimbledon's marketing strategy contrasts sharply with the other three grand slams in the game. Here's how. read more
Most exhibitors at Festival of Work aren’t doing the clever marketing stuff
Over 300 companies are exhibiting at Festival of Work this week, but only five of them are doing the smart analytics stuff. read more
Thames Barrier Bridge Website
One-page website for the exciting concept of a beautiful pedestrian and cycle Thames Barrier Bridge. It's amazing what you can do in a day! read more
Here at Now|Comms we say we deliver evidential marketing, here’s why.
Hans Rosling's bestseller Factfulness explores ten reasons why experts are wrong about the world and why things are better than we think. read more
Is audio marketing replacing written and visual content marketing?
Are you a good listener? A lot of people seem to be, as the audio industry has seen sales steadily rise in recent years and so is audio marketing. read more
Do all businesses need brand guidelines? Three things you should know.
Whether your a big corporation like Coca-Cola or a start-up, developing brand guidelines helps stakeholders better understand what makes you unique. read more
The Learning Technologies Exhibition 2019 Showcased Some of the Latest Advancements in Gamification
Gamification was on full display at the Learning Technologies exhibition. Everywhere you turned there was a VR simulation game at an exhibitors stand. read more
What You Missed From the DPWF Trade Show.
GDPR was heavily discussed at the DPWF trade show. Find out some of the highlights and pitfalls across the two-day event. read more
Small business marketing: Why do so many SMEs think word-of-mouth isn’t marketing?
From word-of-mouth to small business marketing. Learn 3 simple steps to transform your informal sales approach into a formal marketing strategy. read more
look behind you Scooby! The GDPR marketing monster’s on our tail
When it comes to GDPR marketing most B2B agencies don't have a Scooby. Our journey is underway & we've learned more than most. Here's what we know so far. read more
Why “Fit” is so critical when choosing a B2B marketing agency
Five things to consider before you get started with your next B2B marketing agency. read more
Is your marketing department redundant?
Agile businesses are replacing marketing departments with more collaborative product development, marketing & sales coalitions. read more
Why we mothballed the Learning Technologies exit poll
The Learning Technologies exit poll quickly became one of our most popular campaigns, so why have we canned it? read more
B2B marketing analytics is easy when no one’s asking difficult questions
Things your B2B marketing agency don't want you to think about when they're using marketing analytics to demonstrate success read more
Trustech 2017: Don’t throw all those hard won leads away.
Trustech 2017: Now Comms marketing in the Security and ID sector. Get in touch today and find out how Now|Comms can help you stand out from your competition read more
5 and a half things to try after you’ve exhausted all your list blogging options
Think your B2B marketing blog has lost it's lustre? Here's five and half things to try next time you want to perk up your post. read more
Search Engine Optimisation is not all smoke and mirrors (although its industry might be)
Search Engine Optimisation is how to get your business ranking where it should be in Google. It's not a dark art, find out how here: read more
Power of pre-suasion, or “telling it like it is in marketing”
When companies open up & communicate great achievements honestly, customers love it. Some marketing boffins are starting to call this the art of pre-suasion read more
Don’t buy a WordPress theme until you’ve read this
Off the shelf WordPress themes won't work for your business in the long term. Find out about our bespoke WordPress theme development services. read more
PHP Conference 2017 – Three Takeaways
NowComms coding genius Ben attended the annual PHP in London and bought back some nuggets of information. read more
What can the Oscars teach us about winning business awards?
You've got to be in it to win it: most companies don't win awards because most companies don't enter them read more
Say hello to #NoFluff marketing
We've decided to launch our #NoFluff marketing offer to any business that feels like sponsoring us on our next Charity fundraising adventure. read more Learning Technologies Exit Poll 2017
It's what happens when you ask hundreds of #LT17UK visitors what they remember as soon as they exit the show. read more
5 ground rules for B2B marketers planning for Learning Technologies
Top 5 tips for B2B marketers attending London's Learning Technologies Exhibition in 2017 read more
Top 100 best websites in L&D (#LT17UK special edition)
See every exhibitor at Learning technologies 2017 ranked in order of website popularity in our special edition top 100 websites in L&D chart. read more
London’s illuminated river project sheds new light on our services
When our client LDS won the contract to deliver London’s illuminated bridges project, the news lit up the clear benefits of of our Enterprise Cluster. read more
100 best websites in Security & ID (the special Trustech edition)
All of the software solutions, services & applications businesses exhibiting at Trustech 2016 ranks by website popularity. read more
ICE 2017: 5 takeaways for trade show success
It's just four months away and it's the biggest gaming and gambling expo on the planet, so if your marketing game plan for ICE Totally Gaming 2017 is not underway yet, it's time to get started. read more
Why is Uber promoting services that don’t work?
Last week Uber generated world-scale, earth shattering publicity by putting driverless cars on the road in downtown Pittsburgh. They don't work. They can't even do a right turn at a junction. read more
B2B sports marketing just got more competitive
We're a B2B sports marketing agency for technology companies selling into the sports, gaming and betting industries. read more
3 things you have to learn after a week on work experience at NowComms.
After a week on work experience with NowComms I have learned 3 things which everyone should know if they want to pursue a career in B2B marketing. read more
Can you replace bad sales people with great marketing?
Can great marketing automation systems, demand generation lead nurturing & onsite conversions expose bad sales people you should let go? read more
The relationship between sales & marketing needs to change
Three changes the sales & marketing team should adopt to make marketing automation, demand generation, lead nurturing or lead scoring deliver more sales. read more
Will’s Website Wisdom: Shakey’s top 5 tips list for B2B marketers
400 years old and still right for now: William Shakespeare's top tips for B2B marketers read more
Before Scrum: A Project Padawan’s story
ScrumMaster in Training read more
ICE Totally Gaming exit poll 2016
If your company made a big impression at ICE Totally Gaming this year, then your company is listed in the ICE Totally Gaming exit poll. Check it out. read more
Learning Technologies Exit Poll 2016
It's what happens when you ask hundreds of L&D professionals what they remember just as they exit Britain's biggest Learning Technologies exhibition read more
SecureIdentity Beta Launch
SecureIdentity Beta Launch, SecureIdentity coming soon as a new government ID service read more
Out-now: The Learning Technologies marketing support pack
Say hello to our new learning technologies marketing support pack for trade show exhibitors. Content bundles, website support and social marketing. read more
Cartes Secure Connexions marketing support pack: coming soon
Panicking about all the marketing you’ve still got to do for the Cartes Secure Connexions in November? Relax: We’ve got it covered. read more
Is your B2B marketing more successful than the X Factor?
X Factor’s gets a whopping 9 mil viewers each week, but what obsessive B2B marketing folks want to know is: How many of these viewers actually call up? read more
Announcing our great new team-up with LPI
Great content marketing needs high definition channel to really deliver the lead nurturing, new biz gen opportunities we’re all looking for right? read more
How to become a confident B2B marketer in five days or less: Day 5
How a B2B marketing internship gets you from clueless to confident in only 5 days; read this marketing internship story read more
How to become a confident B2B marketer in five days or less: Day 4
Using video to promote the B2B marketing Hackday at Now Communications, the life of an intern completing a B2B marketing internship read more
How to become a confident B2B marketer in five days or less: Day 3
A guide to increasing knowledge of the B2B marketing world through an internship in B2B marketing; using social media to spread the word. read more
How to become a confident B2B marketer in five days or less: Day 2
Follow a marketing internship in the B2B marketing world - today; the role of social media in marketing. read more
How to become a confident B2B marketer in five days or less: Day 1
A view of the B2B marketing world for anyone completing a marketing internship read more
Is Net Promoter Score any good?
Net Promoter Score. What is it? Is it any good and should we be using it to build our business? read more
How to support L&D output with marketing that doesn’t stink
The industry’s best eLearning courses and resources are supported by some of the lamest marketing strategies we’ve ever seen. read more
Have you got your game face on yet for IGSS 2015?
3,500 delegates, 120 exhibiting companies and no less than eight different conference programmes. That’s the iGaming Supershow in one sentence. read more
What marketers can learn from the Football League
Well, that’s another Football League season all but over with. There’s been some notable teams exceeding expectations, and a fair few underachievers. read more
Digital bastards like Kayvon Beykpour make our blood boil
The trouble with people like Kenyon Beykpour is that they make getting acquired look easy. But not every startup wants to sell out to the big boys. read more
Easy squeezy: how to get more from your B2B marketing budget
Five pointers to help marketers get more bang out of their B2B marketing buck. read more
Our blazingly simple backlinking strategy
Create lots and lots of awesome content then get influencers talking about it: It's the blazingly simple backlink strategy that Google wants you to adopt. read more
ICE 2016 – 5 takeaways for trade show success
5 takeaways for trade show success: it's our five point checklist for B2B sports marketers keen to maximise ROI on the trade shows they attend. read more
Learning Technologies 2015 Exit Poll
We asked attendees for their views on the best stands, presentations and giveaways at LT15 in our Learning Technologies 2015 Exit Poll read more
Game changing: Why we think sports and technology are a winning match-up
The sports technology sector is thriving: new innovations in platforms, data and graphics are leading to new revenue streams and ways to engage with fans read more
ICE Totally Gaming Show panic button
Content marketing, online marketing and lead nurturing solutions for B2B companies exhibiting at ICE Totally Gaming Show read more
How do charities beat spambots?
Learn Appeal was founded to bring both the e-learning industry and those who have an interest in e-learning together and combine our resources. read more
Cartes exit poll 2014: was your business in the bag this year?
The Cartes 2014 exit poll: instant reaction as this years' visitors exited Europe's most talked about trade show for the payment, ID & mobility industry read more
Britain’s specialist B2B marketing agency for digital security & ID sector is back in the game
We're a specialist B2B marketing agency for digital security & ID and we do web design, analytics, contnet marketing, SEO & lead nurturing. read more
Now Special Reports: World of Learning 2014
Fiercely independent, always investigative and entirely unofficial, our special World of Learning exhibitors report is out now. read more
10 most popular marketing tools & tactics in L&D today
eMail marketing, events, SEO, PCC and more: we showcase the most popular B2B marketing tools used in the L&D industry today read more
LearningLive: the inside story as told by 77% of last year’s exhibitors
Get the inside story on LearningLive, as told by the 77% of LearningLive exhibitors who participated in our study last year read more
L&D marketing spending review – infographic
The L&D Marketing Spending Review is out now. See what B2B marketers in L&D will be spending budget on over the next 18 months. read more
Free newswires: The good, the bad and the ugly
We review of the best, and the worst, free newswires for your content. read more
L&D industry loves mobile learning but hates mobile marketing
Mobile marketing and responsive web design for B2B marketers in L&D read more
Learning Technologies 2014 exit poll
Our pollsters question Learning Technologies 2014 visitors just minutes after exiting the show to create the Learning Technologies 2014 exit poll. read more
The 100 best eLearning websites chart
The best eLearning websites chart compiles data from MOZ, Google, Alexa & Compete to deliver one definitive eLearning company hotlist read more
Not everyone likes our top 100 best L&D companies chart
Three big web marketing mistakes that stop eLearning, L&D, HR and training companies making the top 100 best L&D companies chart. read more
World of Learning Vs learning Technologies
Learning technologies vs World of learning: B2B marketers in eLearning, L&D and HR tell us what impresses them most about Britain's biggest trade shows. read more
SEO in e-learning: does the hyphen make a dash of difference?
Is it e-learning SEO or e Learning SEO: does the hyphen make a dash of difference for B2B content marketerers? read more
Learning Technologies 2013 Exit Poll
The Learning Technologies 2013 exit poll records the first thoughts and comments from L&D experts exiting Europe's biggest L&D trade show. read more
