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Social savvy B2B (2): Don’t rush into paid ads! Boost your organic reach on LinkedIn first
Before diving into paid ads on LinkedIn, consider maximising your organic presence because nothing will turn new potential leads off more than a boring page read more
B2B businesses: accelerate your sales cycle with social selling
To succeed in 'the new normal,' it's crucial for B2B marketers to integrate social selling into their sales cycle. How? By leveraging social media to listen to relevant conversations in the industry and finding opportunities get involved. read more
What can marketers do to support social selling?
SMEs and start-ups want marketing to help support sales in a world where social selling is likely to be the only way B2B deals are done for some time to come. read more
Social savvy B2B (1): What B2B tech companies should do on which network and why
LinkedIn might be industry standard in the B2B world, but we think—if done right—marketing on Facebook and Twitter can be just as effective. read more
L&D services companies need marketing websites that educate less and sell more
Build a great looking eLearning marketing site and customers & prospects will flock to it right? Our top 100 L&D ranking chart suggests otherwise. read more
What’s Step Two of One Step Marketing?
Lead generation is changing: you can no longer guide prospects down the marketing and sales funnel if your funnel process is heavily dependent on face-to-face networking opportunities. It's time to move forward to marketing automation. read more
Are you winning new business post lockdown?
How do you keep the new biz pipeline moving when all your expos and trade shows are cancelled? read more
eLearning companies in mainland Europe are back in business, and business is looking quite good.
As organisations cut back on spending, many companies are wondering if they can survive the current Covid-19 pandemic. So what is coming next? read more