Our blog
What We’re Thinking
Lockdown lifesavers: four positives to pick you up this week
Let's face it, we've all been looking forward to the rollover to 2021. Start the year off by integrating some new, healthy habits into your remote-working life. read more
Why social selling and account-based marketing (ABM) is our answer to thriving post-Covid
Get sales and marketing teams to work together and develop their social selling skills, and roll it all into an account-based marketing programme (ABM). read more
Social savvy B2B (3): The 3 easy steps to getting started on LinkedIn Campaign Manager
Hacking advertising on social media is hard enough without getting bogged down by the platform! Get started with our guide to LinkedIn Campaign Manager. read more
Social savvy B2B (2): Don’t rush into paid ads! Boost your organic reach on LinkedIn first
Before diving into paid ads on LinkedIn, consider maximising your organic presence because nothing will turn new potential leads off more than a boring page read more
B2B businesses: accelerate your sales cycle with social selling
To succeed in 'the new normal,' it's crucial for B2B marketers to integrate social selling into their sales cycle. How? By leveraging social media to listen to relevant conversations in the industry and finding opportunities get involved. read more
What can marketers do to support social selling?
SMEs and start-ups want marketing to help support sales in a world where social selling is likely to be the only way B2B deals are done for some time to come. read more
Social savvy B2B (1): What B2B tech companies should do on which network and why
LinkedIn might be industry standard in the B2B world, but we think—if done right—marketing on Facebook and Twitter can be just as effective. read more
L&D services companies need marketing websites that educate less and sell more
Build a great looking eLearning marketing site and customers & prospects will flock to it right? Our top 100 L&D ranking chart suggests otherwise. read more