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How to Use Sales Calls to Improve B2B Marketing
Five questions for turning real sales conversations into sharper pages, better proof and a more useful answer to the buyer’s next doubt.
The NowComms journal
What We’re Thinking
Ideas, opinions and practical lessons from our work in B2B marketing. Strategy, creativity and the tools changing both.
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B2B Website Traffic but No Leads? How to Find the Problem
Before paying for more traffic, trace one promising visit from search query to sales reply. The gap may be somewhere nobody is measuring.
A B2B Software Business Case Template Buyers Can Defend
A salary-rate calculation can make saved time look like money in the bank. Use this template and worked example to show finance what changes,…
How to Simplify a Learning Technology Product Page
What should replace six feature cards and a vague demo button? Follow a complete illustrative rewrite, with sample copy, evidence slots and the reasoning…
How can B2B marketers use AI in content creation
AI sceptics in content marketing: your days are numbered! If your copywriters refuse to use AI, you’re probably using the wrong copywriters Let humans…
Making 3D web design a doddle
Bringing static and technical designs to life So what… This seems expensive and too technically demanding for my website 3D modelling apps We use…
Marketing tosh we’re rescuing this week
Mind blowing marketing ideas never start with a plan to stick a logo on an oversized coffee cup, but somehow, a whole lotta marketing…
How to Avoid a Rebrand Car Crash: Lessons from the Jaguar Logo Redesign
What can we learn from Jaguar’s logo facelift blunder! This blog spills the tea on their leap from the iconic cat to a golden…
August just has to be the best time to have great ideas
Drat and darn it: The best creative ideas💡 always come in August when you're "out of office". How annoying is that :).