B2B marketing agency. London.
A plan you can act on. And the team who acts on it.
NowComms is a B2B marketing agency in London. You get a senior marketing team, a fractional CMO, or both. Most people start with a £1,500 Growth Roadmap, and if you carry on with us it comes off your first month.
Since 2002
Some of the people we have done this for.
A long working memory across security, data, learning, energy and the complicated B2B businesses in between.
How we can help
Pick the one you have actually said out loud.
“I know we should be doing more. There is no one to do it.”
Marketing has landed on you, on top of everything else. You do not need a plan you then have to execute yourself. You need someone senior to own it, and a team to build it.
“I have someone doing it. I am not sure it is landing.”
You hired well. Then you asked one person to be a strategist, a writer, a designer, an SEO and a CRM operator. Nobody is all of those. We build the team around the person you already have. Not instead of them.
“I do not know what is missing. I just know something is.”
That is the most common answer we get, and a completely reasonable place to start. Tell us what feels off and we will help you find the next step.
What it costs
The price, before you ask for it.
Most agencies make you sit through a call to find out. Here it is.
Start here
Not sure where to begin? Start with a Growth Roadmap.
A growth session with your team, then a twelve month roadmap with your first three months scoped in detail. Take it and run it in house, or hand it to us. If you carry on with us, the £1,500 comes off your first month. Either way you leave with a plan worth having.
One thing
A one-off project
A single piece of work, scoped and priced on its own. Senior people on it. No strings once it is done.
The hands
An ongoing partnership
A senior team running your marketing month to month.
The brain
A fractional CMO
Ken owns your strategy and your roadmap. Twenty five years in B2B. Delivery stays in house.
Both
A fractional CMO and the team
Ken leads, the team ships. Direction and delivery as one accountable unit.
How the plan behaves
A twelve-month plan you are allowed to argue with.
A plan set a year in advance is usually wrong by month four. Something moves in your market, or you change your mind, and the plan quietly becomes a document nobody opens.
We change the route rather than defend the plan.
01
The first 90 days. In detail.
Priorities, owners and work you can get started on. A clear next step, connected to the bigger picture.
02
The twelve-month goal. In view.
When the market moves, we adapt the work around it. The destination stays clear while the route gets better.
03
Short cycles. Real evidence.
That is what agile means here. Honest conversations, useful measures, and a plan that is allowed to be wrong out loud.
12-month direction / 90-day focus
Slide to follow the year →
The first quarter is planned in detail. Q2, Q3 and Q4 lead to a separate twelve-month goal; the route can change while that goal stays fixed.
How we decide
What the room thinks. What the data says.
Budget arguments are usually won by whoever sounds most certain. So before we trust any opinion, ours included, we check the confident answer against the measured one.
Where do B2B customers usually come from?
Tap your instinct. Then the data answers.
Paid ads
Events
Referrals
Your own numbers decide where the budget goes.
what the room assumeswhat the data shows
Illustrative channel mix. Your business will differ. Measure your own results before moving budget.
The confident answer can be wrong.
In this example, paid ads get the attention while referrals do more of the work. In your business, the answer could be completely different. That is exactly why we measure.
The plumbing tells you your own truth.
CRM, tracking and attribution connect the work to what happened next. Unglamorous, right up until they change where your next pound goes.
What we do
Eight things. One team.
The same senior people move across all of it. You are not handed to a different pod every time the work changes.
The question everyone asks
What AI does here. And what it never touches.
People ask us this before they ask about price, so here is the plain version.
AI writes first drafts. It digs through data and takes the grind out of research. It means a small senior team can do the work of a much bigger one, and it means you are not paying someone to spend three days on something that takes twenty minutes.
A person owns every decision that reaches you. A person writes the thinking. A person checks the numbers, and if a figure cannot be sourced, it does not ship. Nothing lands in your inbox that one of us has not read properly and put a name to.
If an agency has sent you AI slop and it left a taste, we understand. That is exactly why we write about this.
Proof
The work, and the people who actually do it.
Swipe for more →
International launch
Taking an established learning business international.
How we helped Skilla sharpen its story and launch beyond its home market.
Start-up brand
Building a clear brand for a data privacy start-up.
How strategy, identity and digital came together for trust-hub.
Brand positioning
Positioning a brighter learning brand.
How we helped Acteon turn a new product into a brand people could understand.
The team behind the work
There is no account manager relaying messages to someone you never meet. This is who is on it.
Ken Ross
Founder
the strategy kingTwenty five years turning complicated B2B businesses into ones people understand. Sets the strategy, takes the fractional CMO seat.
Marwa Souissi
Managing Director
the data queenRuns the business, and owns the data, CRM and systems underneath it. Give her a messy pipeline and she turns it into something a team can run on.
Caroline
Operations
the finance queenOperations, finance, and the quality checks that keep us honest. Also the source of the flapjacks.
Jack
Design & build
the design kingBuilds the things you see and the templates underneath them. Far happier in code than in a one-line bio, which probably shows.
Sarah
Writing
the content queenMakes the words sound like a person wrote them, on the hub and across LinkedIn.
Ben
Technical SEO
the search kingFinds the things quietly stopping people from finding you, and fixes them.
NOW|COMMS PRESENTS
Human in the loop.
Smart thinking for AI powered people.
The hub is where we work out what we actually think about AI and marketing. Essays, field notes, and the occasional argument with ourselves. It is free, and there is no gate on most of it.
05
The sameness problem
Everyone is using the same tools. So everyone sounds the same.
04
Your AI agrees with you too much
Sycophancy is a feature, and it is quietly costing you.
03
The pause between prompt and publish
The most valuable ten seconds in the whole workflow.
Questions
The things people ask first.
What does NowComms do?
NowComms is a B2B marketing agency in London. We give you a senior marketing team, a fractional CMO, or both. We cover positioning, SEO, paid, CRM, analytics, LinkedIn, conversion and events, and the same people move across all of it. Most clients start with a £1,500 Growth Roadmap, which is a twelve month plan with the first three months scoped in detail.
What kind of companies do you work with?
B2B companies that have found something that works and now need marketing to keep up with it. We have worked in security, fintech, learning, energy and data, though the sector matters less than the situation. If you sell to other businesses, we can probably help. If we cannot, we will say so.
How much does it cost to work with NowComms?
A Growth Roadmap is £1,500, one time, and it comes off your first month if you carry on. A one-off project starts at £3,000. An ongoing partnership runs on a day rate of £850, and most teams use around five days a month, roughly £4,250. A fractional CMO is £5,000 a month, which is around five days of Ken, and £8,000 a month with our team delivering the work alongside him. The days flex with what the month needs, and scope and price are agreed before anything starts.
Do you replace our marketing team, or work with the one we have?
We work with the one you have. Most founders who come to us have already hired someone good, then asked that one person to be a strategist, a writer, a designer, an SEO and a CRM operator. We build the team around them, so they can do the job you hired them for.
Do you use AI to do the work?
Yes, and we will tell you exactly how. AI writes first drafts, digs through data and takes the grind out of research, which is how a small senior team does the work of a much bigger one. A person owns every decision that reaches you, writes the thinking, and checks the numbers. If a figure cannot be sourced, it does not ship. We write about where that line sits at Human in the Loop.
Where do we start?
Most people start with a £1,500 Growth Roadmap. We run a growth session with your team and build a twelve-month plan with the first three months scoped in detail. If now is not the right time, we will tell you.