B2B marketing agency · LondonA plan you can act on. And the team who acts on it.
NowComms is a B2B marketing agency in London. You get a senior marketing team, a fractional CMO, or both. Most people start with a £1,500 Growth Roadmap, and if you carry on with us it comes off your first month.
From £850 a month, rolling. Scope and price agreed before anything starts. The red handwriting you will meet on the way down is our editor’s pen. Everything we ship goes through it. This page included.
Some of the people we have done this for.
+ more. the wall was getting long.in the first four months of Skilla’s UK launch programme. One number, no adjectives.
There are two ways people usually arrive at an agency like ours. Each gets a door below, and neither is a bad place to be.
Pick the one you have actually said out loud.
everyone saysone of these. honestly.
The price, before you ask for it.
Most agencies make you sit through a call to find out. Here it is.
what agencies usually say.we crossed it out.
Not sure where to begin? Start with a Growth Roadmap.
A growth session with your team, then a twelve-month roadmap with your first three months scoped in detail. Take it and run it in house, or hand it to us. Either way you leave with a plan worth having.
A one-off project
A single piece of work, scoped and priced on its own. Senior people on it, and the engagement ends when the work does.
from £3,000 Scope the one thing →An ongoing partnership
A senior team on your marketing, at the level you set.
from £850 a monthA fractional CMO
Ken owns your strategy and your roadmap. Twenty five years in B2B. Delivery stays in house.
£5,000 a month Around five days of Ken, and it flexes with the month. The £1,500 Roadmap comes off your first month. Talk about a fractional CMO →A fractional CMO and the team
Ken leads, the team ships. Direction and delivery as one accountable unit.
£8,000 a month Ken plus the team, days flex the same way. The £1,500 Roadmap comes off your first month. Talk about the full unit →See the detail on all the ways to work with us →
we would rather earn the next month than hold you to a year.A twelve-month plan you are allowed to argue with.
A plan set a year in advance is usually wrong by month four. Something moves in your market, or you change your mind, and the plan quietly becomes a document nobody opens.
We plan your next three months in detail and keep the twelve-month goal in view. When something changes, we change the route rather than defend the plan. Try it.
Right now the year runs straight through, quarter by quarter. Press the button and watch what agile actually means here.
That is what agile means at NowComms. Not a ceremony, and not a buzzword. Short cycles, real evidence, and a plan that is allowed to be wrong out loud.
a plan you can argue with is worth more than one you cannot.What the room thinks. What the data says.
Budget arguments are usually won by whoever sounds most certain. So before we trust any opinion, ours included, we check the confident answer against the measured one.
Four channels below: what most teams assume each one earns, and what the benchmarks actually show.
Where do B2B customers usually come from?
Tap your instinct. Then the data answers.
A typical benchmark shape, not a law. Your mix will differ, which is exactly why we measure before we move budget.
In most benchmarks the room backs the tall dashed bar while referrals quietly win, and paid earns less than anyone wants to admit. Your company will differ from the benchmark, sometimes completely, and that is the point. The plumbing that tells you your own truth, the CRM, the tracking, the attribution, is boring right up until it moves a budget.
opinions are free. that is the problem with them.
Eight things. One team.
The same senior people move across all of it. You are not handed to a different pod every time the work changes.
Positioning & messaging
What you are, said so people repeat it.
start here if in doubtSEO & organic visibility
Found by Google, named by the machines.
yes, the machines tooPaid acquisition
Google and LinkedIn, spent like it is our money.
because it nearly isCRM & automation
The plumbing that stops leads quietly leaking away.
the unglamorous goldmineAnalytics & performance
Knowing which half of it worked, and why.
no more guessingLinkedIn & sales enablement
Where your buyers actually are, most days.
be there properlyConversion & landing pages
Turning the traffic you have into enquiries.
the cheapest winEvents & webinars
The room, and everything after the room.
the follow-up is the eventThe work, and the people who actually do it.
Arrived in the UK with a stack of trade-show leads and a one-page microsite.
339 website conversions in four months. A 5.6% click-through on the best search campaigns, and a 200-course library made searchable online.
Four months · positioning, website, search, social, outreach
Early awareness, with content and campaigns running as separate pieces rather than one engine.
Website traffic 140% above baseline. Email open rates at twice the benchmark, and 98% of site visitors new.
Eleven months · positioning, SEO content, LinkedIn, email, webinars
UK, French and German pages losing to Okta’s own global site, with no regional approach.
UK top-10 rankings up 67%, from 84 pages to 141. Top-100 up 128%, and over 30% of UK organic visitors converting within three pages.
Twelve months · regional audits, multilingual keywords, technical SEO
No always-on SEO, and no structured campaigns behind the installer training offer.
Around 6% of landing-page visitors became leads, at roughly £14.77 a lead.
Four months · audience, offer, LinkedIn ads, landing pages, tracking
There is no account manager relaying messages to someone you never meet. This is who is on it. hover a face.
each one earns a crown.tap a face.
each one earns a crown.
Ken Ross
the strategy kingTwenty five years turning complicated B2B businesses into ones people understand. Takes the fractional CMO seat.
Marwa Souissi
the data queenRuns the business, and the data, CRM and systems underneath it. Turns messy pipelines into things a team can run on.
Caroline
the finance queenOperations, finance, and the quality checks that keep us honest. Also the source of the flapjacks.
Sarah
the content queenMakes the words sound like a person wrote them, on the hub and across LinkedIn.
Jack
the design kingBuilds the things you see and the templates underneath them. Happier in code than in a one-line bio.
Yogi
the very good boyTeam mascot and wellbeing manager. Attends every meeting. Bills nothing.
Six questions. One honest read. Right here.
Two minutes, no typing, and you do not leave this page. The answer appears below, not in your inbox three days later.
The check runs right here once the page has fully loaded. If this message stays, run it at /marketing-check/ instead.
Want it as a page you can send someone? It lives at /marketing-check/ too.
What AI does here. And what it never touches.
People ask us this before they ask about price, so here is the plain version. AI helps us get to first drafts faster. It digs through data and takes the grind out of research. It means a small senior team can do the work of a much bigger one, and it means you are not paying someone to spend three days on something that takes twenty minutes.
A person owns every decision that reaches you. A person writes the thinking. A person checks the numbers, and if a figure cannot be sourced, it does not ship.
of Eyes how the machines read it · free try it → Your year A growth
session twelve months, mapped · £1,500 book it →
If an agency has sent you the first version and called it finished, we understand the caution. That is exactly why we write about this, in the open, at Human in the Loop.
the tools are fast. the judgement is ours.
Human in the loop.
The hub is where we work out what we actually think about AI and marketing. Essays, field notes, and the occasional argument with ourselves. It is free, and there is no gate on most of it. The pen you have been seeing all the way down this page lives there.
The sameness problem
Everyone is using the same tools. So everyone sounds the same.
Your AI agrees with you too much
Sycophancy is a feature, and it is quietly costing you.
The pause between prompt and publish
The most valuable ten seconds in the whole workflow.
The things people ask first.
What does NowComms do?
NowComms is a B2B marketing agency in London. We give you a senior marketing team, a fractional CMO, or both. We cover positioning, SEO, paid, CRM, analytics, LinkedIn, conversion and events, and the same people move across all of it. Most clients start with a £1,500 Growth Roadmap, which is a twelve-month plan with the first three months scoped in detail.
What kind of companies do you work with?
B2B companies that have found something that works and now need marketing to keep up with it. We have worked in security, fintech, learning, energy and data, though the sector matters less than the situation. If you sell to other businesses, we can probably help. If we cannot, we will say so.
How much does it cost to work with NowComms?
A Growth Roadmap is £1,500, one time, and it comes off your first month if you carry on. A one-off project starts at £3,000. An ongoing partnership starts at £850 a month, which buys a day a month to keep your channels honest, and scales to around five days when there is real work on. A fractional CMO is £5,000 a month, which is around five days of Ken, and £8,000 a month with our team delivering the work alongside him. On the fractional engagements, the £1,500 Roadmap comes off your first month. Scope and price are agreed before anything starts.
Do you replace our marketing team, or work with the one we have?
We work with the one you have. Most founders who come to us have already hired someone good, then asked that one person to be a strategist, a writer, a designer, an SEO and a CRM operator. We build the team around them, so they can do the job you hired them for.
Do you use AI to do the work?
Yes, and we will tell you exactly how. AI helps us get to first drafts faster, digs through data and takes the grind out of research, which is how a small senior team does the work of a much bigger one. A person owns every decision that reaches you, writes the thinking, and checks the numbers. If a figure cannot be sourced, it does not ship. We write about where that line sits at Human in the Loop.
Where do we start?
Most people start with a Growth Roadmap. We run a growth session with your team, look at the business honestly, and build you a plan. If now is not the right time, we will tell you. You can also run our six question check and get a read in about two minutes, without talking to anyone.
Tell us where you are.
A short message is enough. We will come back with a straight answer, including “not yet” if that is the truth.
the worst that happens is you get a straight answer.the pen
That is the deal on every page of this site, and on every piece of work we ship. The red pen you have seen all the way down this page is not a design flourish. It is the process.
Prefer to just talk? Book a call directly, or find us on LinkedIn.
Pick a time.
Twenty minutes with a real person, who will have read your note first.
Calendar not loading? Open the booking page in a new tab →