Try us out with one of the agile marketing #HackPacks below, or talk to us about the
custom pack that’s perfect for you.
Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.
Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.
B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.
Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.
A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.
The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.
We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.
When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.
Blog writing is one of the most effective ways of communicating information to large numbers of people.
We’ve created a suite of simple to deploy agile marketing solutions for marketing decision
makers that want to introduce more agile marketing principles into their business.
Web design strategy for marketing managers who think websites should change as fast as their business.
Content production for marketers who know that big ideas get off the ground faster when they start small.
Social media, search and email marketing campaigns driven by data, managed by experts.
Brand identity design is more than just choosing a logo and a catchy strapline.
Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.
I am not ashamed to admit that I am lazy. When I worked in a pub at uni, my motto was “better to be bored than busy”. It meant that I had done everything I needed to do, and I was free to do what I wanted to do. I hate nothing more than when I haven’t got time for someone or something. “Sorry, I’m really snowed under today” (the English way of saying: f**k off and leave me alone to all our international readers out there) is not a productive way to work as a team.
Unfortunately getting snowed under happens all the time. For the best part of 2021 my team must have thought I was living in the artic because of the little time I had for them. The irony was, I didn’t have enough time to be lazy.
As you are also interested in being lazy, you’ve probably googled those same “marketing hacks” and “easy website tricks” blogs. They all say repetitive crap like “tHiNk AbOuT dOiNg ViDeO” or “eNgAgE wItH yOuR aUdIenCe MoRe”. thanks for nothing www.genericmarketingwebsite.com. They are not lazy blogs, they are just inept. There’s an important distinction between the two.
Every Lazy person has this quote somewhere.
I’ve had a big problem in my production this year. It was being the bottleneck in the wider company ecosystem. I would get requests to code up a page or design the layout for something but straddling those skillsets you quickly become the gatekeeper for what passes through. What I think is important or right, might not be the correct thing in someone else’s head. You become the single point of failure because its your fault if you don’t complete it on time and it’s also your fault if it doesn’t do what you wanted it to do. So why not just stick one of those visual composer do-dads and let someone else do it…
Well that leads me to the second problem I’ve had this year. We manage a website with one of those drag and drop visual composers. Ignoring the sites many other problems (much like I do with my own), the time it takes to fiddle about with it is much longer than if I could just burn it down and code it from scratch.
Developers really like to rag on visual composers. Even though they are a pile of janky shite, deep down I think we realise it is the ever encroaching automation of everything that is coming for us all. Implementing it in a project is a cruel joke of willingly designing ourselves out of a job by choice. So we harden up and decide that bespoke, hand crafted websites are the only way to do things. They are if you want to do something special, but not everything needs to be a work of art. The art of just getting it to work is sometimes more valuable. So, I’m left with two problems:
I’m not going to pretend to know who he is, but I like what he said.
As a lazy person, I need one solution to solve them both. How do I do that? Simples, make my own trusted website builder. If you trust the tech, you trust the people who use it. It’s not that hard to create. Granted it did take nearly an entire year to come to that realisation, but that’s the point about innovation, it’s a bit apple-on-the-head sort of stuff to make you realise what is already there. After chatting to my mate who works at a much larger digital agency, they actually do something similar (albeit less cool, than what I’ve made 😉 ). So, if it’s good enough for them, good enough for me. Lazy people of the world UNITE!
Stop searching for the new or next thing that will save you. That horizon gazing won’t bring it any closer to you. Figure out what is the immediate thing stopping you from doing what you want to do today, then we can move on to the next. Most likely you are scraping around for something new because you haven’t really got an idea how to solve existing problems in your ecosystem.
If you are having some problems with your website, we’d be happy to have a chat about our agile process for fixing it. Overhauls are a big job and rarely standalone within your marketing infrastructure.
Have you noticed that I have two titles for pretty much everything? It’s the same reason why Ant is never without Dec, or why Bert and Ernie are the most memorable Sesame Street characters. It’s their call and response delivery of dialogue that keep the rhythm of the piece going. It also does a stellar job of shaping the design of the page. That’s one less element I need to think up as part of the overall page design. Two Ronnie’s one joke.
I find it very difficult to convey a coherent thought process, so by having two stabs at the same thing I negate the process of self editing. You can just let the creative juice flow and throw words around until they stick.
Here’s something I already wrote that takes up space and will probably get clicks.
We spend a lot of time thinking of ways to solve business problems, because that is our product. Much like the way you sell a service or a product that aims to help your customer do something better than they could using one of your competitor’s products. The only difference between us and you, is we get to peek into other companies worlds and uncover the mess they are in or glean a valuable process we can help develop further. We are the apple bouncing of your Newtonian skull. I’d like to think we’re honest, straight to the point, and a bit provocative at times (sorry Ayo 😉 ).
Co-work with our agile marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.
Create a unified, compelling, consistent, user-tested voice for your business, products or services in weeks, not months.
Social and search marketing campaigns driven by data, managed by experts.
I think these guys do a great job and so does my wife.