Sports Betting Marketing Pack for ICE Totally Gaming

Sports Betting Marketing Pack

How to use

Check the boxes next to the services you’re interested in. A full quote for your pick’n’mix options is automatically created for you at the bottom of the page.

personalexitpollThe Sports Betting exit poll personalised for your companyWhen you know what works for you at the trade shows you attend, it’s easy to do more of it.

How does it work?

The headline data we publish in the annual Sports Betting exit poll is just the tip of the iceberg. With a personalised exit poll for your company, you’ll be able to see well beyond the top 5 companies we list publicly.

Presented to you in one special retrospective session, the Sports Betting exit poll for your company drills down to profile the visitors who noticed you during the show, tells you what worked, what got you noticed and what this year’s visitors really think you do.

Important: We can only do poll personalisation for your company if you tell us before Tuesday Jan 27th


The Sports Betting exit poll personalised for your company

Post show follow-upLead nurturing with marketing automation

Turn a bucket full of new prospects into a hotlist of scored leads within 30 days using our awesome content and marketing automation combo.


6 trigger / 4 drip campaigns delivered within 45 days
3 trigger / 2 drip campaigns delivered within 30 days
30 or 60 day marketing automation trial

The Sports Betting Fast50:

Power the social debate at Excel this February with our real time news generation packages

How does it work?

Now’s industry experts work with you before the show to create the perfect debating question or questions for your business at Excel in February. Our team of pollsters gets to work on the day, asking your questions to sports betting and gaming professionals entering and exiting the show. As soon as at least 50 visitors have responded, Now’s news team turns the fresh data into breaking news, tags it for social and optimises it for search, then publishes it on the Fast50 website. Learn more


Gold5 questions / 5 news stories + your logo on the Fast50 website’s header
Silver4 questions / 4 news stories + your logo on the Fast50 website’s header
Bronze3 questions / 3 news stories + your logo on the Fast50 website’s header
Value1 question / 1 news story + your logo on the Fast50 website’s footer


The pre and post show microsite

Your company’s online home for the great products, services, collateral and content you’re promoting at the show

How does it work?

Exhibitors use our pre and post show microsites to:

  • Pre-publicise show activity and drive key targets to their stand
  • Schedule meetings and prioritise demo sessions
  • Develop social seminar topics that engage and get shared
  • Connect with budget holders and influencers who may not attend


One 3-5 page microsite that supports you before, during and after the show
Add responsive design


The Sports Betting content marketing #hackbundle:

A B2B marketing #hackday designed to create three awesome news hooks for the big products and services you want to promote before, during and after the show.

How does it work?

A live #hackday session featuring your best marketing people and Now’s creative content specialists. Over the course of one morning or afternoon, we hack out three awesome news hooks to get show visitors talking about you this February.


Three awesome news hooks, plus your first fully developed awesome news story for Excel pre-publicity

Amplify your message

eShot design: Impress new and known prospects with an HTML email template that drives readers to a new or existing landing page created exclusively to promote the activities you’re planning for this year’s show. We’ll analyse your eShot activity and report back to you detailing all the prospects who read your emails and visited your site.

Add eShot design

The big show news story: Choose this option if you don’t already have a news story ready for the show. One of our award winning writers will call you to help you assess your company’s best story options. They’ll take a brief, then write up your show release to your full approval before the show gets under way.

Add the big story news release

Boost your story:

Use Now’s mainstream and social media influencers lists to kick-start your story

“I just wanted to say a heartfelt ‘thank you’ for all your efforts. The Sunamp website looks great!”

Catherine Dowdell, Digital Marketing Manager, Sunamp