User testing

B2B User Experience Testing | NowComms

User testing websites is what we do! We put together groups of user-testers to highlight the ease or difficulty of your user journey.

There’s no better way to discover why people aren’t staying on your website or where they are getting lost than by testing a site’s usability. We can help optimise the user experience so that every visitor to your site has an easy and intuitive journey, taking them all the way through to where you want them to be.

We find test participants from varying backgrounds, or a selected demographic if preferred, provide them the necessary testing tools and run user-testing sessions in-house and/or at your place. Screen activity is recorded, and any problems or hitches are identified and noted.

  • Is it clear how to navigate your site?
  • Are you following accessibility guidelines?
  • Is there a reason why people aren’t sticking around?

The testing should leave you with a list of issues to address, though they may be as simple as needing a more prevalent contact information, or cleaning up your homepage to focus on the main call to action. Wouldn’t you like to find out?

Talk to us now about discovering your website’s full potential.

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We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

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