So we all know that writing consistent quality blogs is great for supporting your sales and marketing efforts in driving more traffic to your website, improving your local SEO, building brand authority, engaging and educating your target audience while building trust and credibility. According to Optinmonster, B2B marketers who have blogs get 67% more leads than those who don’t.
Which small business doesn’t want that?
So why aren’t you blogging? For whatever reason – whether it’s a lack of time, expertise, content ideas, a strategy, SEO knowledge, budget constraints, inability to measure change or tech issues – many small businesses just don’t, or can’t, commit to writing regular blogs.
This is where our Mighty Blog Month Hackpack can save the day!
What’s included in the pack?
Our copy creators will work with you to hack out four outstanding cornerstone blogs for your website. All blogs are circa 2000 words and delivered over a 30-day period.
First up, we’ll get to know your business, your industry and your products/services, and understand your target audience, brand voice, goals and challenges. We’ll set up clear objectives for your blogs, identifying KPIs to measure success.
Next, we’ll identify relevant keywords with the potential to drive traffic and share some of our favourite SEO keyword tools with you. We’ll research the first page on Google and check out your competition, assessing where you can add value and identifying your unique angle.
Then, we’ll brainstorm compelling and engaging blog topics for your audience that have the potential to rank well on SERPs. Together, we’ll determine the themes and topics for your cornerstone content and a content calendar to outline what will be written and when.
We’ll work together to find a compelling hook to grab your readers’ attention and we’ll clarify your tone of voice and style so it aligns with your brand.
Together, we’ll create your blog domain, choose a CMS, set up your blog and get it looking on point. All blogs will be optimised for SEO best practice to include your keywords and on-page SEO elements. All blogs will include Compelling CTAs, visuals, headers, and bullet points for better readability.
We’ll also show you how to promote your content across your platforms (social media, email newsletters) to maximise reach and how to track the performance metrics (traffic, engagement, conversions) of your published blogs.
Who is the Mighty Blog Month Hackpack ideal for?
Marketers in SMEs who know the value of blogging but struggle to blog for a variety of reasons.
Small business owners and entrepreneurs who find it hard to find the time and resources to create a blog.
Local businesses which want to boost their local SEO and establish a better digital presence in local searches but struggle with regular content creation.
Completion – within 30 days
Price – from £3,750