B2B marketing planning with SMART goals

Marketing Strategy

Stop with all the thinking already! Creative ideas don’t add up to a hill of beans without proper planning and a tenacious tendency.

It’s fess-up time. Great B2B technology marketers are never short on ideas: It’s their inability to stay the course and see great ideas through that scuppers the best brand building.

By incorporating SMART goals into all the content marketing campaigns we undertake, we’ve created a B2B marketing agency that underpins innovative programmes that creative directors can get excited about, with tried and tested marketing planning that connects creative ideas with the big business initiatives that each marketing campaign is designed to support.

Think your business deserves a super SMART approach to marketing planning?

Talk to us now about making the most of what you’ve got today.


Chemistry session


KickStart for start-ups & SMEs

Outbound marketing & database management

Google AdWords

Trade show traffic booster


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We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

Marketing automation setup

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The Google Ads starter (or reboot)

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The Now Communications team are awesome, they have a complete knowledge of the competitive landscape, which makes them unbeatable.