Social selling accelerator - B2B marketing agency for technology sector | London | Now

Social selling accelerator

Great for: Marketing people who want to deliver new leads to sales fast

What is it?

Social Selling Accelerator is a marketing & sales package that delivers new leads into your organisation. It’s for marketing people who want to help sales teams connect with new prospects and nurture new business on social platforms like LinkedIn.

What should I expect from my first Social Selling Accelerator project?

In a nutshell, you should expect your Social Selling Accelerator project to deliver circa 100 new qualified leads into your sales funnel each month. We’ll also help you understand the power of LinkedIn and how LinkedIn Sales Navigator can help you nurture the new leads our programme delivers.

We use the power of LinkedIn Sales Navigator to help build your new target audience (list numbers are circa 400/month)

We use social marketing automation to invite everyone in the new target audience to connect with you (or one of your sales team) on LinkedIn

We use our experience and know-how to craft connection messages and welcome messages that typically incentivise 25 to 35% to connect with you

The ‘Who does what?’ nitty gritty

We deliver your Social Selling Accelerator via three collaborative marketing hacks (a marketing hack is a zoom session that teams up your sales expert(s) with our marketing experts).

Hack 1. The social selling audience hack: A 90-minute collaborative session where we walk you through LinkedIn Sales Navigator, explain its key features then use our list building and search skills to help you create your new target LinkedIn Sales Navigator audience.

By the end of this session, our aim is to have helped you uncover about 400 new potential prospects for your sales accelerator campaign. You’ll also be confident enough to make list refinements or even new lists for the future.

For this session:

  • You must have Sales Navigator (or at least a Sales Navigator trial) in place

  • We will have already hooked our social marketing messaging system to the personal LinkedIn account of the sales/biz person who will front the campaign

Hack 2. The messenger hack: A 90-minute collaborative session where we work through the 6 messages in your messenger campaign journey.

The aim, by the end of this session, is to have all 6 messages agreed and green lit.

Dependencies:

  • In advance of this session, we’ll have drafted and submitted 6 messages to you

  • You’ll need to have looked through these and have any comments or observations ready for the live collaborative session

Hack 3. The success hack: a 60-minute session at the end of the campaign where we report back to you. We’ll walk you through success factors and cover any weak spots which may have hindered success, proposing remedial next-step actions during the session.

At the end of this session, you’ll have a personal next-steps plan based on the real experiences encountered during the project.

Anything else I should know?

Buy Social Selling Accelerator as a stand-alone, or alongside the Social Marketing Starter & Marketing Automation Setup as part of our Social Selling Trilogy.

Workload: 5-10 days. Completed within 30 days

Got questions?

Send us a message

Ready to talk?

Book a meeting

We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

The lead magnet micro-site hack

A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.  Micro-sites can be used to target specific audiences, […]

Read More

The Google Ads starter (or reboot)

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

Read More

The brand and messaging refresh hack

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Read More

Marketing automation set up

Nurture new leads down the sales funnel with emails they actually find useful and send them relevant information based on their surfing habits on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

Read More

“This is the creative team we trust to deliver the compelling content that makes us really distinctive in today’s competitive landscape”

 

Estelle Milosavljevic, Crossknowledge