The Social Selling ABM Accelerator Hackpack is an Account Based Marketing package that delivers new leads into your organisation through automation. It’s for marketing people who want to help sales teams connect with highly defined targeted audiences and nurture new business on social media platforms like LinkedIn.
You should expect your Social Selling ABM Accelerator project to be delivering circa 100 new Account Based Marketing (ABM) qualified leads into your sales funnel each month within three months. We’ll also help you understand the power of LinkedIn and how LinkedIn Sales Navigator can help you nurture the new leads our marketing automation programme delivers.
We use the power of LinkedIn Sales Navigator to build the ABM targeted audiences you want to connect with (list numbers are circa 400/month) and social marketing automation to invite every ABM target to connect with you (or one of your sales team) on LinkedIn.
We use our experience and know-how to craft connection messages and nurture journeys that typically incentivise circa 25% conversion connections within three months.
What’s included in the pack?
We deliver your Social Selling Accelerator via three collaborative marketing hacks (a marketing hack is a session that teams up your sales expert(s) with our ABM experts).
Hack 1 – the Social Selling Audience hack
A 90-minute collaborative session where we walk you through LinkedIn Sales Navigator, explain its key features then use our list-building and search skills to help you create your new ABM audience.
By the end of this session, we aim to have helped you uncover about 400 new potential prospects for your ABM campaign. You’ll also be confident enough to make list refinements or even new lists for the future.
For this session:
- You must have Sales Navigator (or at least a Sales Navigator trial) in place
- We will have already hooked our social marketing messaging system to the personal LinkedIn account of the sales/biz person who will front the campaign
Hack 2 – the Messenger hack
A 90-minute collaborative session where we work through the six messages in your messenger campaign journey aligned with your sales and marketing strategy.
The aim, by the end of this session, is to have all six messages agreed and greenlit.
- In advance of this session, we’ll have drafted and submitted six messages to you
- You’ll need to have looked through these and have any comments or observations ready for the live collaborative session
Hack 3 – the Success hack
A 60-minute session at the end of the campaign where we report back to you. We’ll walk you through success factors and cover any weak spots which may have hindered success, proposing remedial next-step actions during the session.
At the end of this session, you’ll have a personal next-steps plan based on the real experiences encountered during the project.
Who is the Social Selling ABM Accelerator Hackpack ideal for?
Marketing people who want to help sales teams connect with highly defined targeted audiences and nurture new business on social media platforms like LinkedIn.
Completion – within 90 days
Price – from £3,750