What is it?
Social Selling Accelerator is an Account Based Marketing package that delivers new leads into your organisation. It’s for marketing people who want to help sales teams connect with high definition audiences and nurture new business on social platforms like LinkedIn.
How does Social Selling Accelerator help my Account Based Marketing?
In a nutshell, you should expect your Social Selling Accelerator project to be delivering circa 100 new Account Based Marketing (ABM) qualified leads into your sales funnel each month within 3 months. We’ll also help you understand the power of LinkedIn and how LinkedIn Sales Navigator can help you nurture the new leads our programme delivers.
We use the power of LinkedIn Sales Navigator to build the Account Based Marketing audiences you want to connect with (list numbers are circa 400/month)
We use social marketing automation to invite every Account Based Marketing target to connect with you (or one of your sales team) on LinkedIn
We use our experience and know-how to craft connection messages and nurture journeys that typically incentivise circa 25% conversion connections within 3 months.
The ‘Who does what?’ nitty gritty
We deliver your Social Selling Accelerator via three collaborative marketing hacks (a marketing hack is a zoom session that teams up your sales expert(s) with our Account Based Marketing experts).
Hack 1. The social selling audience hack: A 90-minute collaborative session where we walk you through LinkedIn Sales Navigator, explain its key features then use our list building and search skills to help you create your new ABM audience.
By the end of this session, our aim is to have helped you uncover about 400 new potential prospects for your ABM campaign. You’ll also be confident enough to make list refinements or even new lists for the future.
For this session:
- You must have Sales Navigator (or at least a Sales Navigator trial) in place
- We will have already hooked our social marketing messaging system to the personal LinkedIn account of the sales/biz person who will front the campaign
Hack 2. The messenger hack: A 90-minute collaborative session where we work through the 6 messages in your messenger campaign journey.
The aim, by the end of this session, is to have all 6 messages agreed and green lit.
- In advance of this session, we’ll have drafted and submitted 6 messages to you
- You’ll need to have looked through these and have any comments or observations ready for the live collaborative session
Hack 3. The success hack: a 60-minute session at the end of the campaign where we report back to you. We’ll walk you through success factors and cover any weak spots which may have hindered success, proposing remedial next-step actions during the session.
At the end of this session, you’ll have a personal next-steps plan based on the real experiences encountered during the project.
Anything else I should know?
Buy Social Selling Accelerator as a stand-alone, or alongside the Social Marketing Starter & Marketing Automation Setup as part of our Social Selling Trilogy.
Workload: 5-10 days. Completed within 30 days