Social marketing

Top-notch social media marketing plans

B2B marketing for Facebook, Twitter, Google, LinkedIn & even the little squiggly one you’re not sure you need.

Trust us when we tell you this: If your content marketing programmes are already generating great reviews in your industry’s prime titles, you couldn’t be doing anything more… Oh, actually, there is one thing…

When people like Forrester research ask people like “your customers” just what it is that triggers a purchasing decision, three out of four of them say they trust the good judgement of the journalists and editors that produce the industry titles they read. With these odds, we’d fancy a bet ourselves… as long as your prospect doesn’t meet a trusted friend or acquaintance before signing the deal.

A personal friend or acquaintance is the only thing customers value more than the expert advice they get from the media they read. So, when it comes to doing good business, it helps a lot if their friend is your friend too.

Now Communications takes inspiration from the outbound marketing tactics you use already to develop powerful permission-based content marketing campaigns that fuel blogs, SEO and social media platforms like Twitter, Google, LinkedIn and Facebook.

With the right blend of permission marketing tactics in play, you’ll be making new friends fast. Listen hard to what they tell you and you may even win their trust.

Think your business should be getting more social? Talk to us now about making the most of what you’ve got today.

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We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

The Google Ads starter (or reboot)

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

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Marketing automation set up

Nurture new leads down the sales funnel with emails they actually find useful and send them relevant information based on their surfing habits on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

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The landing page promo hack

When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly. To support your social media outreach or digital advertising campaign, we can custom-build and launch […]

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The lead magnet micro-site hack

A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.  Micro-sites can be used to target specific audiences, […]

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I think these guys do a great job and so does my wife.

Richard Fox, Toucan