Social marketing

Top-notch social media marketing plans

B2B marketing for Facebook, Twitter, Google, LinkedIn & even the little squiggly one you’re not sure you need.

Trust us when we tell you this: If your content marketing programmes are already generating great reviews in your industry’s prime titles, you couldn’t be doing anything more… Oh, actually, there is one thing…

When people like Forrester research ask people like “your customers” just what it is that triggers a purchasing decision, three out of four of them say they trust the good judgement of the journalists and editors that produce the industry titles they read. With these odds, we’d fancy a bet ourselves… as long as your prospect doesn’t meet a trusted friend or acquaintance before signing the deal.

A personal friend or acquaintance is the only thing customers value more than the expert advice they get from the media they read. So, when it comes to doing good business, it helps a lot if their friend is your friend too.

Now Communications takes inspiration from the outbound marketing tactics you use already to develop powerful permission-based content marketing campaigns that fuel blogs, SEO and social media platforms like Twitter, Google, LinkedIn and Facebook.

With the right blend of permission marketing tactics in play, you’ll be making new friends fast. Listen hard to what they tell you and you may even win their trust.

Think your business should be getting more social? Talk to us now about making the most of what you’ve got today.

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We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

Social selling accelerator

B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.

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The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.

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The brand and messaging refresh hack

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

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Marketing automation set up

Nurture new leads down the sales funnel with emails they actually find useful and send them relevant information based on their surfing habits on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

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Legendary on the L&D marketer’s landscape

Fiona Tully, Sift Media