B2B Lead Nurturing and Digital Content Funnel Marketing | NowComms

Lead nurturing & funnel marketing

Effective lead nurturing and funnel marketing

“Prospect database? We’ve got one! Regular newsletter? We send one out very month like clockwork! Does all this effort generate leads?…ermmm?”

Permission-based marketing isn’t rocket science, it’s just a little scary! After all, who knows what might happen if you start asking customers and prospects if they like what you’re telling them?

Now Consent is a change management programme that safely transforms old style database-driven interruption tactics, like direct mail or e-newsletters, into high-definition permissive lead nurturing campaigns that boost relevance, encourage interaction, improve customer understanding and help generate leads.

We do this successfully by carefully seeding permission-based lead nurturing tactics such as personalised subscriber opt-ins, social media or blogs, into the direct marketing tools already established in your communications mix.

Think your business deserves more than the average prospect list? Talk to us now, about making the most of what you’ve got today

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We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

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“These guys really moved the dial on marketing for us.”

 

Catherine Stenson, VP of Marketing, D4T4 Solutions