Lead nurturing & funnel marketing

Effective lead nurturing and funnel marketing

“Prospect database? We’ve got one! Regular newsletter? We send one out very month like clockwork! Does all this effort generate leads?…ermmm?”

Permission-based marketing isn’t rocket science, it’s just a little scary! After all, who knows what might happen if you start asking customers and prospects if they like what you’re telling them?

Now Consent is a change management programme that safely transforms old style database-driven interruption tactics, like direct mail or e-newsletters, into high-definition permissive lead nurturing campaigns that boost relevance, encourage interaction, improve customer understanding and help generate leads.

We do this successfully by carefully seeding permission-based lead nurturing tactics such as personalised subscriber opt-ins, social media or blogs, into the direct marketing tools already established in your communications mix.

Think your business deserves more than the average prospect list? Talk to us now, about making the most of what you’ve got today

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We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

Social marketing starter

Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.  Social marketing is really helpful for building and improving brand awareness which is the first step in the marketing funnel and crucial to acquiring customers.  Increased brand awareness leads to increased site traffic. Enabling people to discover […]

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The landing page promo hack

When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly. To support your social media outreach or digital advertising campaign, we can custom-build and launch […]

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The mighty blog month hack

Blog writing is one of the most effective ways of communicating information to large numbers of people.  The main purpose of a blog is to connect you to your relevant audience. Blogs can help you grab the attention of potential customers. It is important that your blogs on your website cover topics which your audience […]

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The Google Ads starter (or reboot)

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

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Met with Now team briefly online and everything is now just tickety boo!

Rosie Reid, Sunamp