B2B Marketing Strategy For your SME Business | NowComms

Marketing strategies for your start-up or SME

The B2B start-ups and SMEs we work with almost always have agile in their DNA, so our agile approach is something they love.

Why? Well we reckon it’s because of agile marketing:

Delivers fast: Most start-ups and SMEs are eager to get their great new ideas out to potential customers. They want websites, campaigns, content and social marketing to take days or weeks rather than the months usually associated with classic waterfall-style project management.

Learns quickly: Data and analytics underpin our agile marketing process (and we’re obsessed with the data ;). We’re usually able to make evidence-based decisions and do more of what’s working well (or pivot ideas and approaches if they aren’t working) within about 14 days of a new website, social marketing programme or digital advertising campaign going live.

Is economical: Agile marketing’s “minimal viable promotions” principle means new ideas become marketing outputs at less cost.

Is scalable: When a new “minimal viable promotion” is released out to customers and prospects, it’s the analytics that determine the next agile marketing move. When something is demonstrably working well, scaling up becomes a no-brainer.

Think our agile marketing process can help you grow? Let’s talk

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We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

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“These guys really moved the dial on marketing for us.”


Catherine Stenson, VP of Marketing, D4T4 Solutions