Marketing Automation Setup Hackpack

The Marketing Automation Setup Hackpack

Great for: introducing email marketing automation or optimising systems like Hubspot, Marketo, Pardot and more

Are you struggling with marketing automation?

The world of marketing automation can be overwhelming, especially if you’re new to email marketing. Or maybe you’re already using a marketing automation platform like Hubspot, Marketo, Pardot or Ortto, but you’re not quite getting the ROI you’d hoped for. Yip, we get it. If we had a pound for every in-house marketer that’s come to us with this problem, well… let’s just say we’d have a whole lot of small change by now.

Our email marketing automation process is tried and tested across the entire sales pipeline. First, education-based content attracts new prospects into the pipeline. Next, features and benefits stories nudge prospects down to the explore (consideration) stage. Finally, once qualified through these first two steps, high-conversion landing pages and/or email offers prompt new sales enquiries to the sales team.

Here’s the news flash! Almost none of our success depends on the marketing automation software supporting the programme. Great martech comes as standard in all the leading marketing automation systems. What’s usually missing is an expert driver with expert knowledge of what drives the customer.
We’re fluent in all the leading marketing automation systems but we’re affiliated to none. And that’s the way we like it.

If you’re just starting out and looking for the best marketing automation system to bring into your marketing mix right now, our independent, unbiased advice can help. If you’ve already invested in a marketing automation system and think it could be working harder, our fluency across all mainstream marketing automation systems is priceless.

 

What‘s included in the pack?

Scoping sessionconsultancy session to establish your specific email marketing automation need and outcome in line with your marketing strategy.

Nurture journeys x 3We build top, middle and bottom of the funnel (enquiry) customer journeys within your new or existing system (we’ll need your help here, the secret is to create unputdownable content that really raises the customer’s eyebrow).

Lead scoring allocates scores to your website’s priority education, consideration and conversion pages to power the funnel marketing process.

Training hack sessionan end-of-project walk-through so you can self-manage marketing automation in your new lead-generation marketing campaigns.

 *Outputs listed are typical examples. Specific outputs based on your needs are agreed at the scoping session.

 

Who is the Marketing Automation Setup Hackpack ideal for?

Marketers who are new to email marketing automation or for more experienced marketing teams who want to optimise Marketing Automation platforms like Hubspot, Marketo, Pardot or Ortto.

 

Completionwithin 30 days

Price from £3,750

Let's see how our super agile marketing approach could work for you.

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If only there were 6 stars… Our #hackday was brilliant. Can't wait to do more with them. Great professionals, superb skill sets, great teamwork, loved it!

Martin Knowles,
Bally's Interactive


Highly recommended, fabulous team of professionals who couldn't do enough for us. Great personalised service - they really 'got' us!

Jo Morgan,
PeopleUnboxed


Now|Comms was able to deliver exactly what we envisioned and with flexibility. Superb team of professionals who were there to guide us through each step.

Alexa Chanliau,
Xenergie

“This is the creative team we trust to deliver the compelling content that makes us really distinctive in today’s competitive landscape.”

 

Estelle Milosavljevic, Crossknowledge