Email marketing automation: Get help with set up & optimisation

Marketing automation setup

This product is ideal for:

Introducing email marketing automation or optimising MA systems like Hubspot, Marketo, Pardot or others

What's in this #hackpack?*

Scoping #hack session

Consultancy session to establish your specific email marketing automation need and outcome.

Nurture journeys x 3

We build top, middle and bottom of the funnel (enquiry) journeys within your new or existing system (we’ll need your help here, the secret is to create unputdownable content that really raises the customer’s eye brow😉).

Lead scoring

Allocates scores to your website’s priority education, consideration and conversion pages to power the funnel marketing process.

Training #hack session

An end-of-project walk-through so you can self-manage marketing automation ongoing.

*Outputs listed are typical examples. Specific outputs based on your need are agreed at the scoping #hack session.

Yip, we get it 😊. If we had a dime for every in-house marketer that’s come to us with this problem, well… let’s just say we’d have a whole lot of small change by now.

Our email marketing automation process is tried and tested across the entire sales pipeline. First, education-based content attracts new prospects into the pipeline. Next, features and benefits stories nudge prospects down to explore (consideration) stage. Finally, once qualified through these first two steps, high-conversion landing pages and/or email offers prompt new sales enquiries to the sales team.

How it works

Here’s the newsflash! Almost none of our success depends on the marketing automation software supporting the programme. Great martech comes as standard in all the leading marketing automation systems. What’s usually missing is an expert driver with expert knowledge of what drives the customer.

We’re fluent in all the leading marketing automation systems but we’re affiliated to none. And that’s the way we like it.

If you’re just starting out and looking for the best marketing automation system to bring into your marketing mix right now, our independent, unbiased advice can help. If you’ve already invested in a marketing automation system and think it could be working harder, our fluency across all mainstream marketing automation systems is priceless.

Workload: 5-10 days. Completed within 30 days.

Ready to talk?

Book a meeting

We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

The lead magnet micro-site hack

A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.

Read More

The Google Ads starter (or reboot)

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

Read More

Marketing automation setup

Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

Read More

The SEO makeover hack

The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.

Read More

I think these guys do a great job and so does my wife.

Richard Fox, Toucan