Effective lead nurturing and funnel marketing
“Prospect database? We’ve got one! Regular newsletter? We send one out very month like clockwork! Does all this effort generate leads?…ermmm?”
Permission-based marketing isn’t rocket science, it’s just a little scary! After all, who knows what might happen if you start asking customers and prospects if they like what you’re telling them?
Now Consent is a change management programme that safely transforms old style database-driven interruption tactics, like direct mail or e-newsletters, into high-definition permissive lead nurturing campaigns that boost relevance, encourage interaction, improve customer understanding and help generate leads.
We do this successfully by carefully seeding permission-based lead nurturing tactics such as personalised subscriber opt-ins, social media or blogs, into the direct marketing tools already established in your communications mix.