About this solution
Agile content creation sparks great ideas from the ground up. Step one may be a simple blog or even a post that gets this great idea out in the wild. A promising reaction might inspire a new graphic or download. Demand for the download could inspire a video, a webinar or a live event.
What to expect with Agile Content Creation
First and foremost, expect more content, because great ideas can spark compelling blogs or news stories in no time.
Once new content is tested out in the wild, just watch as real customer reactions inform your next move.
Use real customer data to upscale ideas from blogs to graphics, video and engaging interactive web experiences whenever customers respond positively. Take “great” ideas that fail back to the drawing board and rethink them without breaking the bank.
Agile Content Creation is perfect for
Marketing managers keen to develop a strong thought leadership base. Marketing managers keen to build beyond the blog and incorporate video, micro-sites, graphics, explainers, webinars and seminars into their content mix.
How long it will take?
Blogs usually take about a day to produce. Outputs like video, explainers or micro-sites can take two to four weeks.