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About this solution
It all starts with the “Bring out the brilliance” hack session. The hack assembles your stakeholders and our branding and design experts together for one half-day workshop.
At the end of this session, we’ll have enough content to work up iteration one of your agile branding and messaging guide. It’ll take about 10 days.
Hack two is the presentation. You’ll see the brilliant ideas we all hatched in session one come to life in words, graphics, logos and pictures. We’ll ask for feedback and fine-tune to produce iteration two of your guide.
On presenting iteration two, we’ll offer two options: You can opt to test the new branding and messaging with real sample audiences or, stay behind closed doors to reiterate a third version.
On iteration three, we’ll start testing in the wild. A new series of graphics will be produced based on the new brand guidelines and these graphics will be presented to small samples of your target markets using social and digital display advertising platforms.
Once we’ve analysed engagement with each message tested, we’ll use the data to present your new, market-tested branding and messaging guide.
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What to expect with Agile Branding
Like everything in our agile marketing stack, your brand guide is a living resource that adapts and grows as your business, products or services mature. The guide can be delivered in one doc, or as a microsite so you can incorporate the guide into your existing internal networks or intranet. The approach makes brand guardianship across the enterprise easy.
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Agile Branding is perfect for
Small businesses or SMEs who want to launch fast. Larger businesses that are keen to develop a more agile branding and messaging approach, add more righteous customer testing processes into their brand development or support stakeholders globally with the most up to date branding resources.
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How long it will take?
Iteration one is delivered within about 10 days. The entire branding development programme, including customer testing and validation, is typically completed within three months.
