Email marketing automation: Get help with set up & optimisation

Marketing automation setup

This product is ideal for:

Introducing email marketing automation or optimising MA systems like Hubspot, Marketo, Pardot or others

What's in this #hackpack?*

Scoping #hack session

Consultancy session to establish your specific email marketing automation need and outcome.

Nurture journeys x 3

We build top, middle and bottom of the funnel (enquiry) journeys within your new or existing system (we’ll need your help here, the secret is to create unputdownable content that really raises the customer’s eye brow😉).

Lead scoring

Allocates scores to your website’s priority education, consideration and conversion pages to power the funnel marketing process.

Training #hack session

An end-of-project walk-through so you can self-manage marketing automation ongoing.

*Outputs listed are typical examples. Specific outputs based on your need are agreed at the scoping #hack session.

Yip, we get it 😊. If we had a dime for every in-house marketer that’s come to us with this problem, well… let’s just say we’d have a whole lot of small change by now.

Our email marketing automation process is tried and tested across the entire sales pipeline. First, education-based content attracts new prospects into the pipeline. Next, features and benefits stories nudge prospects down to explore (consideration) stage. Finally, once qualified through these first two steps, high-conversion landing pages and/or email offers prompt new sales enquiries to the sales team.

How it works

Here’s the newsflash! Almost none of our success depends on the marketing automation software supporting the programme. Great martech comes as standard in all the leading marketing automation systems. What’s usually missing is an expert driver with expert knowledge of what drives the customer.

We’re fluent in all the leading marketing automation systems but we’re affiliated to none. And that’s the way we like it.

If you’re just starting out and looking for the best marketing automation system to bring into your marketing mix right now, our independent, unbiased advice can help. If you’ve already invested in a marketing automation system and think it could be working harder, our fluency across all mainstream marketing automation systems is priceless.

Workload: 5-10 days. Completed within 30 days.

Ready to talk?

Book a meeting

We’re a London-based B2B marketing agency that helps technology businesses really connect with customers and prospects.

We do this by developing sticky content marketing that works socially and through direct channels (like email newsletters) to power funnel marketing programmes that nurture leads to conversion.

B2B companies focused on education & vocational training, security & identity and sports business have trusted us to do this for over 10 years but we’re growing in other areas like health, utilities, green energy and retail too.

We’re based in West London. About 60% of the work we do is for companies focused on UK markets, the rest is pointed at Europe and the US.

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