The content marketing playbook
Plan topics, structure your content and connect it to what buyers need.
Guides, research and marketing ideas.
Explore our content marketing guides, industry research and event archive. Older reports reflect the events and market conditions at the time they were published.
Start with a guide
Pillar and cluster content
A collection of articles on content strategy for B2B technology businesses.
Research and event archive
Browse the original reports and supporting material. Dates and references are retained for context.
Learning Technologies 2024 exit poll
The exhibitors and discoveries visitors talked about at the 2024 event.
Learning Technologies 2024: episode one
Marketing ideas for exhibitors preparing for the 2024 show.
Learning Technologies 2024: episode two
Research into the Learning Technologies show buyer.
The top 100 learning companies chart
Our existing learning-sector website chart and methodology.
Understanding the rankings
Background on the marketing charts and what they measure.
Human in the Loop
Essays and practical tools on AI and human judgement in marketing.