A successful press release knows its audience; it provides topical, lively, understandable and easy to use content for journalists. An unsuccessful press release confuses its audience; producing topical, lively, understandable, and easy to use content for your colleagues.
Understanding the media agenda and writing accordingly can add inches to a clip book. It might sound obvious, but countless press releases are so company specific they fail to grasp the attention of journalists reporting on the big industry issues.
Agencies contracted to deliver releases can rest at the approval stage. Our campaign and results focus means that we’ll go the extra mile to make them work.
We write media content for journalists because our clients know it’s the coverage that really counts.