Nurture new leads down the sales funnel with emails they actually find useful. Send them relevant information based on their surfing habits on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.
Marketing automation includes: System set up, creation of your first customer journey, lead scoring and training. It’s all you need to complete the social selling sales funnel.
Legendary on the L&D marketer's landscape
— Fiona Tully, Sift Media