Learning Technologies Exit Poll 2022

Truth be told, we weren’t totally convinced we’d be able to crack out one of our much loved Learning Technologies exit polls this year. Right up until the doors opened on #LTUK22 this Wednesday, every visit we’d made to ExcelLondon felt like a pensioner’s coach trip to Sleepy Town. 

But for L&D fans, the Learning Technologies show is the James Bond blockbuster that needs to be seen on the big screen, and this week it premiered. It gave #ExcelLondon the audience they have craved for over two years. It told every marketer that’s been agile enough to pivot, adapt and stay in the game over the past couple of years, that the face-to-face, hand shaking human touch is still relevant.  

Sales & marketing pivoted over Covid, and now it needs to pivot again. The social selling and micro-marketing tactics that saved us over the pandemic are here to stay. But as we all saw from Learning Technologies at ExcelLondon this week, for the big blockbuster trade shows, this is “No time to die” 😉

So here you have it, assembled by the Now|comms’ Avengers post a Covid induced 27 month “blip”, it’s the #LTUK22 #exitpoll.

We asked: “When planning your visit to #LTUK22, which company was at the top of your must-see list?”

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Pre-show marketing is a must-have for exhibiting companies: if show visitors are planning to make a beeline for your stand when they arrive, that’s half the battle won! Growth Engineering pulled out all the stops this year to beat 2020’s winners (Docebo) hands down.

We asked: “Which company stood out the most for you at the show today?”

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Thrive’s whack-a-mole station in 2020 made them a top 10 player last time around but this year they jump straight to the visual impression number 1 spot. Maybe though, the biggest eyebrow raiser here is the fact that every single top 5 player in this category is new. Times in L&D, they’re a changin’.

We asked: “Which company do you think you had the most profitable conversation with?”

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This is always an interesting one, because it tells us more about how exhibitors engage. Give them a good experience by offering something sweet, like chocolate, crepes or candy, and they remember the sugar high. Give them something to ponder and they remember you 😉

We asked: “Did you download the official Learning Technologies app?”

YES 42%

NO 58%

Less than half of the LT visitors we polled actually downloaded the official app this year, and many of those who did told us they hadn’t used it! Looks like the app might need some better promotion and a smoother UX for next year.

We asked: “Were you on the hunt for anything in particular?”

LMS’s were the order of the day at LT22

It turns out that, once again, LMSs were at the forefront of everybody’s mind at Learning Technologies this year! Almost as many people said that they were looking for an LMS as the number of people looking for the next three options combined.

With ‘general learning knowledge’ in second place, it would seem that many LT visitors come to the show with an open mind, so it’s never too late for you to impress them with what you have to offer! Authoring tools and custom eLearning providers followed closely behind, with mobile learning apps in fifth place. 

The scope of what ‘learning technologies’ covers is growing, and so too is the spectrum of demand. We can’t wait to see what exhibitors will have on offer in 2023!

More:

Download: Ultimate marketers’ survival guide – Learning tech special edition

5 ground rules for success @L&D expos

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Catherine Stenson, VP of Marketing, D4T4 Solutions