B2B marketing: Let's #keepitreal in 2021

If you just released a new company white paper, insights or data then that is undoubtedly super important and most welcome, but in the world we live in right now, it’s probably not “the moment we’ve all been waiting for” or “the only thing we need to read this month”.

We’ve always thought that marketing can’t be treated like some quick-fix New Year’s resolution, but now more than ever, we owe it to our customers to #keepitreal.

Marketing only works when expectation meets experience

As you’ve probably experienced before, the gimmicky ‘shortcuts’, ‘growth-hacks’ & ‘silver-bullets’ just don’t work: when you employ these short-sighted quick-win goals, all too often you end up demoralised and unhappy. In the UK alone, one in four people made a New Year’s resolution, and only one in four of that group actually stuck to them throughout 2020.

Do away with New Year’s resolutions: start New Year’s system

Put simply: our processes at NowComms are more like New Year’s systems, rather than resolutions. For example, resolutions are goals you set yourself: ‘I will run a marathon this year’, or ‘I will finally renovate my house’. 

Systems, on the other hand, are things you focus on doing regularly until the actions become habitual: ‘I’ll keep track of my runs, and gradually increase the distance I run for,’ ‘Every Sunday I’ll dedicate 3 hours to renovating’.

That’s what we create for your marketing needs

With the unprecedented arrival of Covid, we think it’s more crucial than ever to quit trying to find a quick fix and instead, to adopt a new way of working that will propel marketing efforts and keep marketers on their toes – primed and ready for anything the market may throw at them.

As a marketing agency; systems are what we create. We won’t promise that we’ll produce and deliver a perfect marketing campaign in just two weeks (because no one can). What we can do, however, is apply a number of our tested and thought-out practices that are designed to deliver consistent results over a long period of time. 

Sure, we’re a creative bunch, well equipped to deliver engaging & unique B2B marketing campaigns, but what really sets us apart from the rest is our consultative and hyper-analytical approach. Every action we take is discussed with stakeholders, driven by data, and then tested. We’re always keen to consult with our clients to ensure we’re constantly moving in the right direction. 

So for 2021, we suggest that you #keepitreal by not banking on New Years’ gimmicks to spice up your marketing mix, but rather take the time to create collaborative systems that can be built upon year-round.


Interested in innovating your marketing mix in 2021? Get in touch with us now and find out how we can help your business #keepitreal.

What Our Clients Say

"At last: a B2B marketing company that really understands what works in our sector"  
— Vicky Jones, Managing Director, Commelius