The Second Pair of Eyes / Copy checker
See your homepage the way the machines do
Paste it. Watch what a stranger can actually believe. Find the one sentence worth keeping.
01 / Your copy
Give your copy a second look.
Paste your headline and opening copy, rather than a URL.
02 / Look through the lens
Move your mouse, drag with a finger, or focus the copy and use the arrow keys.
03 / Your five checks
A quick, honest caveat: this reads patterns, not meaning, so it gets things wrong sometimes. Treat it as a fast first read, not a final verdict. The judgement call is exactly what the human lens is for.
A clean one-page version of your result, made from this run, that you can keep or forward.
- Your score and all five checks on one page, each with a plain sentence on what it means for you.
- The one sentence a machine could quote from your copy, or a clear note that there was none.
- A tidy PDF you can hand to whoever owns your website, so the conversation starts from something concrete.
Nothing you did not just see on screen, in a form you can save, print or send on.
It opens in a new tab. Print to PDF to save it.
The lens found the gap.
A human works out what fills it.
The checker can prove your homepage has nothing quotable. It cannot tell you what should be there, because that answer is in your business, not your copy. That is the part we do by hand.
Your real rankings, search demand and competitors, pulled and read by a person.
A live check of who the AI engines name today, and who they name instead of you.
One written plan: the sentence that belongs at the top of your page, and why.
That is the Growth Roadmap. It costs £1,500, and if you go on to work with us the £1,500 comes off your first month. So trying us properly is free in the end.
It starts with a growth session, and the session starts with a short call. No deck, no pressure, just whether there is something here worth doing together.
Or take the free report to your own team and fix it yourselves. That is a good outcome too, and we mean it.
Built by NowComms, a B2B marketing agency in the UK. The checker is free, it stays free, and nothing you pasted ever left your browser.
What the checker looks at
Five findings from 2026 search research, each printed with its source. No opinions, no borrowed logos.
Statistics lifted AI visibility about 32%, cited sources about 30%, quotable statements about 41%.
Roughly 44% of AI citations come from a page’s first 200 words.
Promotional tone cut citation likelihood about 26%. Q&A formatting lifted it about 25%.
Commodity content loses, first-hand specifics win.
About 80% of top-three results shifted in the March 2026 core update toward first-party sources.
Perplexity prefers content under 12 months. Current-year signals lift citation odds about 30%.
Single-vendor figures are directional, not laws of physics, and the checker reads patterns rather than meaning, so it can misjudge a line. We say so plainly, because a tool that flags inflated claims should not make any of its own.
Is my copy uploaded anywhere?
No. The checker runs entirely in your browser. There is no server and no account. Your copy is never uploaded or seen by us. Only your name, email and the five results are sent, and only if you submit a form.
What is GEO?
Generative engine optimisation: making a page visible and quotable to AI search engines like ChatGPT, Perplexity, Google AI Overviews and Claude, the way SEO does for classic rankings. This is a free GEO checker for the copy layer, the words at the top of your homepage.
Can I run a competitor’s page?
Yes. Paste their copy and name and the lens reads it the same way. If their homepage hands the engines a quotable sentence and yours does not, that is the most useful thing a free tool can teach you.
Can I see the exact rules?
The research is public and cited above. How we weighted it into a working lens stays in-house, the way a recipe prints its ingredients and keeps the method in the kitchen.
Is this an SEO audit?
No. It reads only the words you paste. A full audit also covers rankings, competitors, schema and site speed, none of which are visible from copy. It is the fastest useful check, not the last one. That fuller work is the Growth Roadmap.
Related service: B2B SEO for Google and AI search