Here at Now|Comms, we think that most B2B marketing just doesn’t hit the sweet spot. It’s bland, unappetizing, and inevitably leaves potential customers hungry for something more satisfying.
That’s why giving prospects the quality content they crave has become our obsession. Here’s our recipe for success.
Start with the right base
Great recipes always start with a good solid base. For us, that means working with you to agree on the big picture objectives you want everything in the marketing mix to achieve. “Ooh that sounds hard,” we hear you say, “Sounds expensive and time-consuming too.”
Relax, we’ve done all of this before. We know that getting started with anything new is always the hardest part, so we’ve made everything simple.
Some B2B marketing agencies work on strategy for months. We can get something better whipped up in just one day. We call it a B2B marketing hackday and it works.
Use only the finest ingredients
Video, graphics, websites, content, blogs, whitepapers or explainers: Any good B2B marketing agency has a good stock of standards ready to go, but real marketing master chefs are always keen to cook up something a bit special.
What’s our secret ingredient? Creating unforgettable marketing experiences through technology. Persona driven websites that intuitively navigate customers through the perfect buyer’s journey, engaging diagnostic tools that quickly allow prospects to decide if your products and services are right for them, compelling apps and marketing automation that connect your brand with the big problems customers need to solve every day: we want to add some new and exciting flavours to your marketing mix.
We think that delivering these immersive experiences lift marketing beyond standard storytelling, allowing customers to bond with your brand better.
Bring something unique to the table
If you’re going to serve up the perfect banquet of social media and digital content, you need to work out exactly what’s going to tickle your target market’s taste buds fast. That’s why we’re obsessive about analytics, rigorous on measurement and always desperate to finetune.
Our agile approach means that every marketing programme we launch comes with mutually agreed stretch goals, every campaign component is measured scrupulously, and each new analytical insight we uncover is used to improve lead generation conversion rates.