Half full or half empty: How did your business day go today? Well lets face it: you’re still at the computer screen when most of your colleagues have clocked off for the evening so something’s obviously still on the “to do” list (Shouldn’t someone else be researching the marketing and media services your business lacks today?)
Pan out for a second. Just think about what happened across your marketplace today: New trends took root, planting fresh expectations in your customers and new demands on your business. New stories broke, and now some of them are actually shaping tomorrow’s news agenda. The events you predicted this morning have now started to unfold, delivering dramatic new opportunities for the industry adventurers fast enough to take them.
In a dynamic environment of opportunity where winning requires rapid action and fast deployment, shouldn’t the marcomms strategy that supports your business today be as bold as the ambition that drives it?