Pan out for a second. Just think about what’s happening across your marketplace this afternoon. New trends are taking root, planting fresh expectations in your customers and new demands on your business. New stories are breaking to shape tomorrow’s news agenda and the events you predicted this morning are unfolding now to deliver dramatic new opportunities for the industry adventurers fast enough to capitalise on them.
In a dynamic environment of opportunity where winning requires rapid action and fast deployment, shouldn’t the marcomms strategy that supports your business today be as bold as the ambition that drives it?