Thinking Focus is a behavioural change consultancy that understands the value of a product.
With a busy roster of clients to keep the firm’s leading consultants busy, the businesses wanted to find new ways to scale up and grow. The answer was to create “What Would You Do?”, the behavioural change board game for business. That’s where we stepped in.
Challenge one was to develop an MVP microsite we could use to promote the game, capture interest and generate leads. We did this by sticking religiously to our agile marketing principles, delivering a fit-for-purpose website within days (sure we needed to fine-tune and perfect things later, but perfecting things is pretty easy when you’re using real customer data to decide your next move ;))
Next up, agile campaigns: the fun bit where we hatch a gazillion promotion ideas and test all of them out on social, sponsored or search platforms to quickly pinpoint what works.
Fast forward three months and Thinking Focus’ new “What Would You Do?” game has an optimised website supported by the tried, tested and proven social promotions the business needs to deliver on year one sales goals.