Client story / Learning technology
Breeio
Amplify your brand
NowComms helps put your brand in the spotlight ahead of competitors. Here’s an example: Breeio is an LMS that puts the power in the hands of L&D professionals to delight colleagues and demonstrate results to managers.
01 / The brief
A strong product.
A stronger voice.
You’ve got the best credentials and the best product on the market: but not the loudest voice. How you get the right people excited by your brand?
Launching under a different name to their parent company, Acteon, they had the best product, built on years of experience. They wanted to set a high expectation with their marketing since they knew they’d meet it with gusto.
02 / The work
The thinking
the work
Here’s how we helped Breeio make an impact:
01
Be visual
Bold designs and innovative promotions make sure all eyes are on your brand. For instance, we announced Breeio’s arrival on the scene with branded bags at World of Learning 2019, and designed an ‘LMS love test’ to help promote Breeio at Learning Technologies 2020.
02
Be outspoken
Get the word out with regular blog content and partnerships with top industry names. We promote those blogs with organic and paid social posts too, leading to over 750 page views on Breeio’s fledgeling website in 6 months.
03
Be front page
Use search engine optimisation (SEO) and search engine marketing (SEM) to attract the right people to you and optimise your customer journey for high-quality leads. We dove deep into Breeio’s analytics to decide on the best key phrases to target to increase search traffic, and raise their website authority score.
03 / What changed
750+
Website page views in six months
Regular content, industry partnerships and social promotion helped bring attention to Breeio’s fledgling website.
As reported in the original case study; page views are not unique visitors.
Elsewhere at NowComms
This is the creative team we trust to deliver the compelling content that makes us really distinctive in today’s competitive landscape.
Estelle Milosavljevic · Crossknowledge
Services behind this work: positioning and messaging and SEO and content.
“Met with Now team briefly online and everything is now just tickety boo!”
Sunamp
Your next chapter
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move forward?
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