Breeio Case Study
You’ve got the best credentials and the best product on the market: but not the loudest voice. How you get the right people excited by your brand?
Now|Comms helps put your brand in the spotlight ahead of competitors. Here’s an example: Breeio is an LMS that puts the power in the hands of L&D professionals to delight colleagues and demonstrate results to managers.
Launching under a different name to their parent company, Acteon, they had the best product, built on years of experience. They wanted to set a high expectation with their marketing since they knew they’d meet it with gusto.
Here’s how we helped Breeio make an impact:
Be Visual
Bold designs and innovate promotions make sure all eyes are on your brand. For instance, we announced Breeio’s arrival on the scene with branded bags at World of Learning 2019, and designed an ‘LMS love test’ to help promote Breeio at Learning Technologies 2020.
Be Outspoken
Get the word out with regular blog content and partnerships with top industry names. We promote those blogs with organic and paid social posts too, leading to over 750 page views on Breeio’s fledgeling website in 6 months.
Be Front Page
Use search engine optimisation (SEO) and search engine marketing (SEM) to attract the right people to you and optimise your customer journey for high-quality leads. We dove deep into Breeio’s analytics to decide on the best key phrases to target to increase search traffic, and raise their website authority score.