Corporate Social Responsibility is easy when the economy is booming - B2B marketing agency for technology sector | London | Now

Corporate Social Responsibility

It's easy when the economy is booming, right?

We’re probably thinking like most businesses right now.

We want to do more good things. But we’re not a charity, we’re a business. So what can we actually do to help?

Before you get all fired up with suggestions, let’s make one thing clear. We’re not talking about the extra things we can do to help. Donating to good causes, giving time to charities we support, promoting initiatives we think are honestly helpful for free: these are all things we do already.

What we really want, is to find better ways to integrate doing good into the everyday framework our success depends on.

How can we make sure the corporate, social, responsible things we do are inextricably tethered to our business purpose, not just well meaning bolt-ons we might (albeit reluctantly) jettison when times are tough. It’s easy to be corporately responsible when the economy is booming. The trick, surely, is to make sure you can be corporately responsible when it’s not.

Here's the deal:

We'd rather give our ad budget to the Ukraine Humanitarian Appeal than LinkedIn, Facebook & all the rest

We are the agile marketing agency for B2B brands

We spend money on digital advertising to make sure people like you know this every single day.

A lot of folks think we're pretty good at this

When B2B marketing decision makers in tech get to know us a little, they kinda like what we do 😉

We think we have interesting things to say to marketing decision makers working in fast growing tech startups and enterprises

We’ve been doing this for years, so we must know something?

If that sounds like you, we'd love it if you followed us on Linkedin.

When you do, we'll donate $1 to the Disasters Emergency Committee's Ukraine Humanitarian Appeal

We’re spending that money trying to reach you through digital marketing anyways, so if we can spend it better, we’d like that 😉

All you have to do is..

Follow this little LinkedIn clicker below


Do we have reservations?

Of course we do

We’re motivating our target market with a pretty emotional call to action, and that feels contentious. We could think about this longer. We might hold a senior team meeting to debate, fine tune or even ditch this idea completely. 

But here’s the thing: we’re spending good money on social sponsored advertising right now… today! We’re spending that money with just one goal in mind: to get seen by marketing decision makers who may learn more about our agile marketing approach and like it. 

That’s it. That’s the one goal our advertising needs to achieve. So if we have the chance to achieve that goal and do something meaningful for people who need our money much, much more than Linkedin, Facebook or any other social marketing platform ever does, we should try.

Are you in?

click that itsy bitsy link just there...


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Orla Harty, Cantillon