What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king? According to Statista’s 2020 report, a whopping 46% of B2B marketers […]
What We're Thinking
How to become a confident B2B marketer in five days or less: Day 2
Day 2: stats and social media Who knew just how many functions Google has. Of course, I knew there was more to it than the standard search – I spent the majority of my French GCSE plugging my homework into Translate, and everyone’s had fun on I’m Feeling Lucky – but discovering Google Analytics has […]
Building brand fans
Trust us when we tell you tell you this: If your media programmes are already generating great reviews in your industry’s prime titles, you couldn’t be doing anything more…Oh, actually, there is one thing… When people like Forrester research ask people like “your customers” just what it is that triggers a purchasing decision, three out […]
Why do marketers in the e-learning industry hate Facebook?
OK, so “hate” might be a little over dramatic, but we’re just back after the summer refurbish and we needed a catchy headline to get your eyeballs back. And while we’re fessing up, it isn’t just Facebook that marketers in eLearning typically shun. LinkedIn, Twitter and the rest rarely seem to get so much as […]