What We're Thinking

The 3 easy steps
To getting started on LinkedIn Campaign Manager

The 3 easy steps to getting started on LinkedIn Campaign Manager Paid advertising on LinkedIn should be in every B2B business’ marketing arsenal because of the flexible audience builder that allows businesses to target very specific audiences that would otherwise be out of reach. Here’s how to get started on Campaign Manager. In LinkedIn Campaign […]

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What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king?  According to Statista’s 2020 report, a whopping 46% of B2B marketers […]

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Building brand fans

Trust us when we tell you tell you this: If your media programmes are already generating great reviews in your industry’s prime titles, you couldn’t be doing anything more…Oh, actually, there is one thing… When people like Forrester research ask people like “your customers” just what it is that triggers a purchasing decision, three out […]

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“This is the creative team we trust to deliver the compelling content that makes us really distinctive in today’s competitive landscape”

 

Estelle Milosavljevic, Crossknowledge