The 3 easy steps to getting started on LinkedIn Campaign Manager Paid advertising on LinkedIn should be in every B2B business’ marketing arsenal because of the flexible audience builder that allows businesses to target very specific audiences that would otherwise be out of reach. Here’s how to get started on Campaign Manager. In LinkedIn Campaign […]
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The 3 easy steps
What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why
What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king? According to Statista’s 2020 report, a whopping 46% of B2B marketers […]
L&D services companies need marketing websites that educate less and sell more
If you build a great looking eLearning marketing site, customers and prospects will just flock to it, right?
B2B marketing analytics is easy when no one’s asking difficult questions
Our B2B marketing analytics models tell us that over the past 18 months, the average number of candidates nurtured through our content marketing programmes has shot up by over 25%. Traffic on the websites we manage and monitor is up and landing page conversions are delivering better qualified leads than ever. This is all great news: […]
Is your B2B marketing more successful than the X Factor?
We’re told by X Factor’s publicity machine that a whopping nine million people watch the show every week, but what obsessive B2B marketers want to know is: How many of these viewers actually call up? What’s the conversion rate? Is it better than we can achieve in the B2B marketing world and, if it is, […]
The 100 best eLearning websites chart
Well we’ve only just gone and done it again! Last summer we created a bit of a stir when we first published our definitive 100 best elearning websites chart, so this time round we thought: why not turn things up a notch?. Why settle on just the Top 100 when we could be spotlighting the […]
SEO in e-learning: does the hyphen make a dash of difference?
Brace yourself: You’re about to read an entire article about a dash. Yip: we mean the little horizontal line thingy that some people use to join words together, as in “e-learning” or to make a nose on a smiley. Don’t blame us – we didn’t start it. E learning SEO is a compounding problem which, […]
Building brand fans
Trust us when we tell you tell you this: If your media programmes are already generating great reviews in your industry’s prime titles, you couldn’t be doing anything more…Oh, actually, there is one thing… When people like Forrester research ask people like “your customers” just what it is that triggers a purchasing decision, three out […]
Why do marketers in the e-learning industry hate Facebook?
OK, so “hate” might be a little over dramatic, but we’re just back after the summer refurbish and we needed a catchy headline to get your eyeballs back. And while we’re fessing up, it isn’t just Facebook that marketers in eLearning typically shun. LinkedIn, Twitter and the rest rarely seem to get so much as […]