One of the main weaknesses we see in the company websites hovering on the wrong side of this industry’s top 100 highest rankers, is an assumption that if you build a great looking eLearning marketing site, customers and prospects will just flock to it. eLearning marketing sites can be compelling, immersive gamified marvels, but when […]
What We're Thinking
100 best websites in Security & ID (the special Trustech edition)
Scouting the halls of #Trustech last year we couldn’t help but notice the sparse, barren area where you might expect a big shiny Gemalto stand to be. Whether it was a logistics screw up or a strategic decision to go basic we don’t know, but the scene got us wondering. In a world where senior decision […]
Our blazingly simple backlinking strategy
Backlinking is probably the most important tool in the SEO toolbox these days. Sure, optimising everything you publish on your own site helps you get found, but having other quality sites link to yours: well that’s what Google really loves. These days Google’s algorithm is clever enough to sniff out sites using cheap SEO tactics […]
Free newswires: The good, the bad and the ugly
The constantly growing crop of free newswires springing up across the web is raising more questions than answers for many of the B2B marketing folks we talk to these days: “Do these sites work?”, “What’s the catch?”, “Should I bother using them and, if so, then which ones are worth the effort?” are amongst the […]
The 100 best eLearning websites chart
Well we’ve only just gone and done it again! Last summer we created a bit of a stir when we first published our definitive 100 best elearning websites chart, so this time round we thought: why not turn things up a notch?. Why settle on just the Top 100 when we could be spotlighting the […]
Not everyone likes our top 100 best L&D companies chart
Since going live with the Top 100 best L&D companies chart, we’ve had flame mail from hard working marketing folks across the L&D industry. They’re keen to criticize because their company has not made the hotlist. Other calls come in from businesses ranked at the lower end of the chart who think they should be higher […]
SEO in e-learning: does the hyphen make a dash of difference?
Brace yourself: You’re about to read an entire article about a dash. Yip: we mean the little horizontal line thingy that some people use to join words together, as in “e-learning” or to make a nose on a smiley. Don’t blame us – we didn’t start it. E learning SEO is a compounding problem which, […]