What We're Thinking

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king?  According to Statista’s 2020 report, a whopping 46% of B2B marketers […]

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Legendary on the L&D marketer’s landscape

Fiona Tully, Sift Media