What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king? According to Statista’s 2020 report, a whopping 46% of B2B marketers […]
What We're Thinking
Is your marketing department redundant?
Isn’t it exciting when all the rules change every day and no one’s really sure about what they should be doing anymore? We’ve noticed this in the B2B marketing we do recently. Maybe it’s not happening everywhere, but we’re pretty glad it’s happening on our patch. The defining lines between product development, B2B marketing and […]
How to become a confident B2B marketer in five days or less: Day 2
Day 2: stats and social media Who knew just how many functions Google has. Of course, I knew there was more to it than the standard search – I spent the majority of my French GCSE plugging my homework into Translate, and everyone’s had fun on I’m Feeling Lucky – but discovering Google Analytics has […]
The 100 best eLearning websites chart
Well we’ve only just gone and done it again! Last summer we created a bit of a stir when we first published our definitive 100 best elearning websites chart, so this time round we thought: why not turn things up a notch?. Why settle on just the Top 100 when we could be spotlighting the […]
Not everyone likes our top 100 best L&D companies chart
Since going live with the Top 100 best L&D companies chart, we’ve had flame mail from hard working marketing folks across the L&D industry. They’re keen to criticize because their company has not made the hotlist. Other calls come in from businesses ranked at the lower end of the chart who think they should be higher […]
Getting started with Google Adwords
This week we look at the advertising phenomena that’s captured over 80 percent of the Pay Per Click market and pinpoint the AdWords’ pitfalls that are driving B2B marketers to seek professional guidance. “Google AdWords can be dangerous in its simplicity” Callum Bridgeford is director at online health and wellness business Energise For Life. Typical […]
London Olympics 2012: What on earth does that have to do with e-learning?
Rebooting the Eurozone economy, the environment and corporate responsibility, work / life balance and even the London 2012 Olympic Games: the impact that learning technologies has on the workplace can influence every major milestone on the business agenda, so why do most e-learning marketers bore business leaders with tech-centric training talk? Take this year’s World Earth […]
Another PowerPoint presentation: wake me when it is over
Are you one of the estimated 300 million PowerPoint users contributing to the 30 million plus bank of slideshows that try the patience of long toothed executives somewhere on the planet each day (bank holidays excepted)? Thought so! It’s like Greggs the bakers at lunchtime, stopping off at Tesco’s on the way home or nipping […]