What We're Thinking

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why

Posted on July 23, 2020June 16, 2022 by Diana Stanislavova

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king? According to Statista’s 2020 report, a whopping 46% of B2B marketers […]

Is your marketing department redundant?

Posted on March 11, 2018January 11, 2019 by Ken Ross

Isn’t it exciting when all the rules change every day and no one’s really sure about what they should be doing anymore? We’ve noticed this in the B2B marketing we do recently. Maybe it’s not happening everywhere, but we’re pretty glad it’s happening on our patch. The defining lines between product development, B2B marketing and […]

Not everyone likes our top 100 best L&D companies chart

Posted on October 20, 2013January 7, 2019 by Ken Ross

Since going live with the Top 100 best L&D companies chart, we’ve had flame mail from hard working marketing folks across the L&D industry. They’re keen to criticize because their company has not made the hotlist. Other calls come in from businesses ranked at the lower end of the chart who think they should be higher […]

Getting started with Google Adwords

Posted on October 4, 2012September 7, 2017 by Ken Ross

This week we look at the advertising phenomena that’s captured over 80 percent of the Pay Per Click market and pinpoint the AdWords’ pitfalls that are driving B2B marketers to seek professional guidance. “Google AdWords can be dangerous in its simplicity” Callum Bridgeford is director at online health and wellness business Energise For Life. Typical […]

London Olympics 2012: What on earth does that have to do with e-learning?

Posted on June 18, 2012September 7, 2017 by Ken Ross

Rebooting the Eurozone economy, the environment and corporate responsibility, work / life balance and even the London 2012 Olympic Games: the impact that learning technologies has on the workplace can influence every major milestone on the business agenda, so why do most e-learning marketers bore business leaders with tech-centric training talk? Take this year’s World Earth […]

Another PowerPoint presentation: wake me when it is over

Posted on April 3, 2011September 7, 2017 by Ken Ross

Are you one of the estimated 300 million PowerPoint users contributing to the 30 million plus bank of slideshows that try the patience of long toothed executives somewhere on the planet each day (bank holidays excepted)? Thought so! It’s like Greggs the bakers at lunchtime, stopping off at Tesco’s on the way home or nipping […]

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Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

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When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.

Blog writing is one of the most effective ways of communicating information to large numbers of people.

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The brand and messaging refresh hack

Marketing automation setup

Social selling accelerator for Account Based Marketing

Social marketing starter

The lead magnet micro-site hack

The SEO makeover hack

The Google Ads starter (or reboot)

The landing page promo hack

The mighty blog month hack

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Overview

Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts.

Brand identity design is more than just choosing a logo and a catchy strapline.

Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.

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What We're Thinking

“This is the creative team we trust to deliver the compelling content that makes us really distinctive in today’s competitive landscape”

Estelle Milosavljevic, Crossknowledge