marketing automation Archives - B2B marketing agency for technology sector | London

What’s Step Two of One Step Marketing?

Posted on July 2, 2020October 12, 2020 by Hugo Thomas

For all the businesses that have taken their first step to pivoting into the world of digital selling: what comes next?

Can you replace bad sales people with great marketing?

Posted on June 29, 2016September 7, 2017 by Ken Ross

This week, as we were deep in the midst of one of these sparkly presentations that B2B marketers tend to do for large clients, one particularly hard nosed business person in our audience piped up with an idea: “Couldn’t all of this marketing automation, analytics driven, demand generation stuff actually help us single out bad […]

The relationship between sales & marketing needs to change

Posted on June 22, 2016December 19, 2018 by Ken Ross

Marketing Automation’s role is to navigate prospects through the sales pipeline and pass well qualified, high definition leads over to the sales team, but you can’t just bolt sophisticated web based demand generation tactics onto the existing sales process and expect things to work. The relationship between sales and marketing needs to change. Change 1 […]

Popular Services

Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.

Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.

A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.

The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.

Blog writing is one of the most effective ways of communicating information to large numbers of people.

Products

The brand and messaging refresh hack

Marketing automation setup

Social selling accelerator for Account Based Marketing

Social marketing starter

The lead magnet micro-site hack

The SEO makeover hack

The Google Ads starter (or reboot)

The landing page promo hack

The mighty blog month hack

Our agile marketing stack

Overview

Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts.

Brand identity design is more than just choosing a logo and a catchy strapline.

Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.

Products

Agile Web design

Agile Content Creation

Agile Campaigns

Agile Branding

Agile Team

What We're Thinking

What’s Step Two of One Step Marketing?

Can you replace bad sales people with great marketing?

The relationship between sales & marketing needs to change

I just wanted to say a heartfelt ‘thank you’ for all your efforts. The Sunamp website looks great!

Catherine Dowdell, Digital Marketing Manager, Sunamp