One of the main weaknesses we see in the company websites hovering on the wrong side of this industry’s top 100 highest rankers, is an assumption that if you build a great looking eLearning marketing site, customers and prospects will just flock to it. eLearning marketing sites can be compelling, immersive gamified marvels, but when […]
What We're Thinking
Why we mothballed the Learning Technologies exit poll
The Learning Technologies exit poll quickly became one of our most popular campaigns, so why did we can it? We’ve had lots of people asking where the Learning Technologies Exit Poll is again this year. For eight years (until the 2018 show), we questioned LT’s visitors as they left the building, crunched all the numbers […]
How to support L&D output with marketing that doesn’t stink
The L&D industry’s best eLearning courses and resources are supported by some of the lamest marketing strategies we’ve ever seen. OK, so we’re a B2B marketing agency and our work is focused on marketing deliverables that bring new sales opportunities into the pipeline. We don’t usually get involved in the marketing activities that help L&D […]
Learning Technologies 2015 Exit Poll
And it’s done! Our annual two days of polling followed by the through-the-night count has come up with the big winners, movers and shakers exhibiting at this week’s Learning Technologies show, less than 24 hours after the doors closed at Olympia. If you’re new to our Exit Poll, here’s the skinny: Armed with no more than […]
Learning Technologies 2014 exit poll
The folks at Learning Technologies always like to make a splash, so let’s just call the wet weather this week an added bonus shall we? Like a troop of flag waving well-wishers at a jubilee flotilla, Britain’s hardiest L&D professionals refused to let the downpours dampen their spirits as they mass-marched through Olympia’s doors this Wednesday and […]
The 100 best eLearning websites chart
Well we’ve only just gone and done it again! Last summer we created a bit of a stir when we first published our definitive 100 best elearning websites chart, so this time round we thought: why not turn things up a notch?. Why settle on just the Top 100 when we could be spotlighting the […]
Not everyone likes our top 100 best L&D companies chart
Since going live with the Top 100 best L&D companies chart, we’ve had flame mail from hard working marketing folks across the L&D industry. They’re keen to criticize because their company has not made the hotlist. Other calls come in from businesses ranked at the lower end of the chart who think they should be higher […]
Learning Technologies 2013 Exit Poll
Working faster than a Subject Matter Expert on a rapid authoring tool, Now’s statistical super group has been on the Red Bull for a marathon 36 hours now, just to make sure this year’s Learning Technologies exhibitors get a sneaky peak at the #LT13UK Exit Poll before the weekend. If you’re new to our Exit Poll, […]
Top 20 most influential tweeters in learning technology
The all-new, updated and revised edition of our most influential tweeters in learning technology chart is out now. It’s the only chart in the business that actually asks real marketing people in learning technology to vote for the tweeters they really like to follow, so we don’t think we’re exaggerating too much when we say […]