What We're Thinking

What if Digital Marketing was your Christmas Dinner?

Posted on December 14, 2021December 15, 2021 by Hugo Thomas

Deck the halls and all of that, Christmas is coming! If I have two passions in life they’re food and marketing, so I’ve decided it’s time to definitively answer the (probably seldom-asked) question that’s (definitely not) on everybody’s minds this December: “If Digital Marketing was your Christmas Dinner, which part of the marketing mix would […]

Why social selling and account-based marketing (ABM) is our answer to thriving post-Covid

Posted on December 22, 2020July 19, 2021 by Diana Stanislavova

Why social selling and account-based marketing (ABM) is our answer to thriving post-Covid The pandemic has shaken the business world to the core – a whirlwind of restrictions, increasingly changing markets, and an accelerated shift to remote working have all driven marketing teams around the world to pivot and transform how they operate. In the […]

Don’t rush into paid ads! Boost your organic reach on LinkedIn first

Posted on August 13, 2020June 16, 2022 by Diana Stanislavova

Don’t rush into paid ads! Boost your organic reach on LinkedIn first Last time, we launched the first blog entry in the Social Savvy B2B series on how social-savvy B2B businesses should leverage social media networks to flourish. This time, we’ll examine organic reach opportunities on LinkedIn before looking at how to create paid ads […]

B2B businesses: accelerate your sales cycle with social selling

Posted on August 11, 2020June 16, 2022 by Diana Stanislavova

B2B businesses: accelerate your sales cycle with social selling If you’re trying to keep sales numbers up for your B2B business: listen up. With face-to-face networking opportunities declining, we need to sit down and rethink our sales strategies to answer that all-important question: What is the best way of securing quality leads online to rival […]

Are you winning new business post lockdown?

Posted on May 5, 2020April 14, 2022 by Hugo Thomas

How do you keep the new biz pipeline moving when all your expos and trade shows are cancelled? We’re almost six months post lockdown and it’s pretty clear that everyone is more or less adjusted to the new normal. Aside from working from home, the biggest change B2B marketing people have noticed is the lack […]

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Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.

Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.

A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.

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When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.

Blog writing is one of the most effective ways of communicating information to large numbers of people.

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The brand and messaging refresh hack

Marketing automation setup

Social selling accelerator for Account Based Marketing

Social marketing starter

The lead magnet micro-site hack

The SEO makeover hack

The Google Ads starter (or reboot)

The landing page promo hack

The mighty blog month hack

Our agile marketing stack

Overview

Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts.

Brand identity design is more than just choosing a logo and a catchy strapline.

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Agile Web design

Agile Content Creation

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What We're Thinking

What if Digital Marketing was your Christmas Dinner?

Are you winning new business post lockdown?

“These guys really moved the dial on marketing for us”

Catherine Stenson, VP of Marketing, D4T4 Solutions