What We're Thinking

We won something :)

Posted on July 4, 2022October 25, 2022 by Jack Jones

Same old new client win story: Stupid headline, 6 figure deal, strategic partnership, made up client quote, yada yada

4 things to consider
Before starting Account Based Marketing

Posted on May 27, 2021November 4, 2022 by Diana Stanislavova

4 things to consider before starting Account Based Marketing In today’s increasingly competitive and disrupted market, more and more businesses are turning to one of the most successful B2B marketing strategies: Account-Based Marketing (ABM). ABM is a collaborative growth strategy that gets marketing and sales teams working together to deliver tailored buying experiences to […]

The 3 easy steps
To getting started on LinkedIn Campaign Manager

Posted on October 12, 2020June 16, 2022 by Diana Stanislavova

The 3 easy steps to getting started on LinkedIn Campaign Manager Paid advertising on LinkedIn should be in every B2B business’ marketing arsenal because of the flexible audience builder that allows businesses to target very specific audiences that would otherwise be out of reach. Here’s how to get started on Campaign Manager. In LinkedIn Campaign […]

Don’t rush into paid ads! Boost your organic reach on LinkedIn first

Posted on August 13, 2020June 16, 2022 by Diana Stanislavova

Don’t rush into paid ads! Boost your organic reach on LinkedIn first Last time, we launched the first blog entry in the Social Savvy B2B series on how social-savvy B2B businesses should leverage social media networks to flourish. This time, we’ll examine organic reach opportunities on LinkedIn before looking at how to create paid ads […]

B2B businesses: accelerate your sales cycle with social selling

Posted on August 11, 2020June 16, 2022 by Diana Stanislavova

B2B businesses: accelerate your sales cycle with social selling If you’re trying to keep sales numbers up for your B2B business: listen up. With face-to-face networking opportunities declining, we need to sit down and rethink our sales strategies to answer that all-important question: What is the best way of securing quality leads online to rival […]

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why

Posted on July 23, 2020June 16, 2022 by Diana Stanislavova

What B2B tech companies should do on LinkedIn, Facebook, and Twitter and why In the B2B marketing world, LinkedIn is almost the must-have priority for top-of-the-funnel (education-driven) leads because that’s where businesses connect with other businesses. But, in 2021, is LinkedIn really still king? According to Statista’s 2020 report, a whopping 46% of B2B marketers […]

What’s Step Two of One Step Marketing?

Posted on July 2, 2020October 12, 2020 by Hugo Thomas

For all the businesses that have taken their first step to pivoting into the world of digital selling: what comes next?

Are you winning new business post lockdown?

Posted on May 5, 2020April 14, 2022 by Hugo Thomas

How do you keep the new biz pipeline moving when all your expos and trade shows are cancelled? We’re almost six months post lockdown and it’s pretty clear that everyone is more or less adjusted to the new normal. Aside from working from home, the biggest change B2B marketing people have noticed is the lack […]

We’re the creative media business of the year

Posted on February 10, 2020February 10, 2020 by Ken Ross

Brad Pitt, Joaquin Phoenix and Renee Zellweger: you can keep your Oscars! This weekend, down at London’s Twickenham Stadium the bright folks from West London Business named us Creative Media Business of the Year. Why us? Well from what we heard at the after-party, bagging the Creative Media Business of the Year award came down to […]

This AdWords tactic is sure to increase the exposure of your online ads BUT at what cost?

Posted on July 24, 2019September 9, 2019 by Caroline Sangster

Appearing on the first page of your potential client’s Google search is crucial for any marketing department. So should you be adopting underhanded tactics to get more eyeballs on your site?

Do all businesses need brand guidelines? Three things you should know.

Posted on March 27, 2019May 17, 2019 by Caroline Sangster

Even if you are a start-up or an SME, developing a set of brand guidelines doesn’t restrict your choices. It actually gives your creative team the freedom to develop projects based on your brand’s identity.

Small business marketing:
Why do so many SMEs think word-of-mouth isn’t marketing?

Posted on May 30, 2018September 21, 2021 by Ken Ross

We’re a B2B marketing agency based in Chiswick. We’re in one of these trendy workspace buildings where lots of SME’s and start-ups live. We’re all highly proactive social types, so we get talking with the neighbours quite a bit. Since we’re a B2B marketing company, many of these chats get onto the topic of marketing […]

Is your marketing department redundant?

Posted on March 11, 2018January 11, 2019 by Ken Ross

Isn’t it exciting when all the rules change every day and no one’s really sure about what they should be doing anymore? We’ve noticed this in the B2B marketing we do recently. Maybe it’s not happening everywhere, but we’re pretty glad it’s happening on our patch. The defining lines between product development, B2B marketing and […]

Power of pre-suasion, or “telling it like it is in marketing”

Posted on August 22, 2017September 19, 2017 by Ken Ross

If we told you that over 95% of our clients would recommend us to a friend or colleague, would you believe us? If we said “we’re a small creative B2B marketing agency that strives to innovate. Some people like our innovative ideas more than others and we know we’re not for everyone” is that easier […]

5 ground rules for B2B marketers planning for Learning Technologies

Posted on April 29, 2022May 6, 2022 by Diana Stanislavova

Hundreds of companies, promoting thousands of products and services. It’s a lot for the average L&D professional to take in during the annual Learning Technologies treasure hunt – so what is it that actually makes a great company or a new offer stand out from the crowd at Britain’s favourite L&D event? Over the past […]

100 best websites in Security & ID (the special Trustech edition)

Posted on December 1, 2016July 9, 2018 by Ken Ross

Scouting the halls of #Trustech last year we couldn’t help but notice the sparse, barren area where you might expect a big shiny Gemalto stand to be. Whether it was a logistics screw up or a strategic decision to go basic we don’t know, but the scene got us wondering. In a world where senior decision […]

Why is Uber promoting services that don’t work?

Posted on October 21, 2016September 7, 2017 by Ken Ross

Last month Uber generated world-scale, earth shattering publicity by putting driverless cars on the road in downtown Pittsburgh. They don’t work. They can’t even do a right turn at a junction. Uber passengers using these cars find themselves Uber Pooling. There’s a human driver at the front who takes the wheel every time the car’s […]

Can you replace bad sales people with great marketing?

Posted on June 29, 2016September 7, 2017 by Ken Ross

This week, as we were deep in the midst of one of these sparkly presentations that B2B marketers tend to do for large clients, one particularly hard nosed business person in our audience piped up with an idea: “Couldn’t all of this marketing automation, analytics driven, demand generation stuff actually help us single out bad […]

The relationship between sales & marketing needs to change

Posted on June 22, 2016December 19, 2018 by Ken Ross

Marketing Automation’s role is to navigate prospects through the sales pipeline and pass well qualified, high definition leads over to the sales team, but you can’t just bolt sophisticated web based demand generation tactics onto the existing sales process and expect things to work. The relationship between sales and marketing needs to change. Change 1 […]

Winning Without Spinning: Why it’s always B2B Award Season with #NoFluff marketing

Posted on February 26, 2016September 6, 2017 by Caroline Sangster

It is finally Leo’s moment. One of the internet’s best loved memes reached peak velocity this week. With five nominations and no wins, Leo DiCaprio was the world’s most celebrated Oscar underdog. With an epic and varied catalogue of work behind him, some said it was only a matter of time – this sixth nomination for his role in a Best […]

Cartes Secure Connexions marketing support pack: coming soon

Posted on October 20, 2015January 11, 2019 by Ken Ross

Starting to panic about all the marketing stuff you’ve still got to do for the Cartes Secure Connexions Expo? Relax: We’ve got it covered. Our special trade show marketing pack for Cartes exhibitors officially launches next week, but your opportunity to see what’s on offer starts today. The products and services below are the best sellers […]

How to become a confident B2B marketer in five days or less: Day 3

Posted on August 12, 2015September 6, 2017 by Caroline Sangster

Day 3: the long and short of successful B2B marketing Yesterday our Instagram (Now_Comms) went live, Twitter was inundated with links to the first blog, and another widely anticipated post went up. But did it make a difference? Today is the day to evaluate the success of this blog and increased social media in the B2B marketing world […]

Is Net Promoter Score any good?

Posted on July 17, 2015January 11, 2019 by Ken Ross

Anyone who knows us knows that we’re pretty analytical here at Now Comms. We think that B2B marketing needs to be evidential if it’s ever going to support really effective lead nurturing campaigns. This reputation for data based decision making means we’re often asked about the Net Promoter Score System. Usually the discussion goes along […]

How to support L&D output with marketing that doesn’t stink

Posted on July 9, 2015January 11, 2019 by Ken Ross

The L&D industry’s best eLearning courses and resources are supported by some of the lamest marketing strategies we’ve ever seen. OK, so we’re a B2B marketing agency and our work is focused on marketing deliverables that bring new sales opportunities into the pipeline. We don’t usually get involved in the marketing activities that help L&D […]

Easy squeezy: how to get more from your B2B marketing budget

Posted on March 10, 2015January 11, 2019 by Caroline Sangster

There’s no shortage of statistical evidence to help out the B2B marketer who decides that now is the right time to pitch the board for a budget increase, and certainly many of the arguments we’ve read are incredibly well made (In their book “Sexy Little Numbers”, Dimitri Maex & Paul B. Brown make the strongest case […]

Britain’s specialist B2B marketing agency for digital security & ID sector is back in the game

Posted on October 25, 2014January 11, 2019 by Ken Ross

Ever wondered what happened to that specialist B2B marketing agency for digital security & ID sector? The one you’d always see around the big industry trade shows like Biometrics, Trustech, SIMalliance or SDW? You remember them right? They were the ones bright enough to get national attention for your digital security & ID news stories […]

10 most popular marketing tools & tactics in L&D today

Posted on October 13, 2014June 16, 2022 by Caroline Sangster

Well stop all the clocks! The company website is officially the number one marketing channel of choice for L&D professionals today according to the findings in our all new Marketing Spending Review for L&D report. Yea, we get it. You kinda knew that already right? Well hold it right there fella. We don’t do these big complex […]

Agile marketing for B2B start-ups & SMEs

Posted on November 30, 2011October 27, 2021 by Ken Ross

The B2B start-ups and SMEs we work with almost always have agile in their DNA, so our agile approach is something they love. Why? Well we reckon it’s because of agile marketing: Delivers fast: Most start-ups and SMEs are eager to get their great new ideas out to potential customers. They want websites, campaigns, content […]

Popular Services

Overview

Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.

Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.

B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.

Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.

A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.

The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.

We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.

When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.

Blog writing is one of the most effective ways of communicating information to large numbers of people.

Products

The brand and messaging refresh hack

Marketing automation setup

Social selling accelerator for Account Based Marketing

Social marketing starter

The lead magnet micro-site hack

The SEO makeover hack

The Google Ads starter (or reboot)

The landing page promo hack

The mighty blog month hack

Our agile marketing stack

Overview

Web design strategy for marketing managers who think websites should change as fast as their business.

Content production for marketers who know that big ideas get off the ground faster when they start small.

Social media, search and email marketing campaigns driven by data, managed by experts.

Brand identity design is more than just choosing a logo and a catchy strapline.

Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.

Products

Agile Web design

Agile Content Creation

Agile Campaigns

Agile Branding

Agile Team

What We're Thinking

Legendary on the L&D marketer’s landscape

Fiona Tully, Sift Media