All bets are off. After three days of polling followed by one through-the-night count, our ICE Totally Gaming Exit Poll has come up with the big winners, movers and shakers exhibiting at last week’s big show.

Was your company the one that most visitors remembered as they left the cosy comfort of London’s Excel? Did your sales team dazzle visitors with their sparkling conversation? Were your brochures slick enough to get you on the shortlist or were your giveaways useful enough to avoid the recycling bins outside the venue?

Armed with no more than a clipboard, a cup of coffee and a ‘can do’ attitude, our posse of pollsters were positioned outside London’s Excel last week asking ICE Totally Gaming 2015 visitors all the big questions you really want answers to.

Think your company made a big impression at the show? Check out the ICE Totally Gaming exit poll results below for this year’s big winners or get the sports Gaming Exit poll personalised for your company.

Question 1:

We asked: “When you planned your ICE Totally Gaming 2016 visit, which company was on top of your must see list before visiting the show today?”  visitors said:

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Question 2:

We asked: “Which company really stood out for you at the show today?” ICE visitors said:

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And what made them stand out?

Well, no surprise here: Size and pretty girls are the order of the day if you want to retain the attention of your average ICE visitor (who’d have guessed attendees were almost exclusively male!?)

And of the sports betting companies present, the following stood out for our respondents:

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Question 3

We asked: “Which one company do you think you had the most useful conversation with?”

The results were close here, but the  6 companies that came out on top were:

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It’s always good to see the smaller younger companies mentioned in our surveys so well done Odobo and Optimove!

Question 4:

We asked: What giveaways, if any, stood out for you as you walked around the show?  Can you recall the brand?

Stress balls, sweets and free alcohol were the main favourites in the freebie stakes, while German sports betting service won the battle for brand recollection with their popular bags (which included a number of show essentials (energy drink, cigarette lighter, pens and bottle opener!)

Question 5:

We asked: “Without looking, please name one company whose brochure material or other information you remember putting in your show bag.”

Perhaps not surprisingly, the responses were pretty broad, but coming out on top were:

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Although, rather scathingly, when asked which brochures they would make a point of reading, almost 50% said they couldn’t think of anything and no one company standing out from the crowd. So is all that effort your marketing teams have put in on glossy brochures a waste of time and money?

Question 7:

Ones to watch! We asked attendees “Can you name one new business previously unknown to you that looked interesting?”

And in a show which seems to attract new companies and products year on year, it’s no surprise we had a broad range of answers. The top five “newcomers” according to ICE attendees are as follows:

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Now we’re not entirely sure all of the above are strictly newcomers, but for whatever reason they seem to have caught the eye, perhaps as first-time exhibitors, or through stronger stand design? whatever the reason, they can rest easy knowing show visitors took notice!

Question 7: Seminar and conference attendance:

Of course, ICE is not just about the exhibitors: there’s a whole programme of conference and seminar activities on offer too. although Not that many of our respondents seemed to care!

We asked: Which of the conference and free seminar events did you attend at ICE Totally Gaming 2015:

Now, to be fair to the event organisers, we can’t claim to have questioned everyone exiting the show for our ICE Totally Gaming exit poll- not by a long way, (there were 20-odd thousand of them, so percentage-wise, the odds were always stacked against us!) but we’d love to know your thoughts on the relevance of the conferences to the rest of the show. Feel free to add your comments below.