You read the spin, researched the data and received the free online Google Adwords voucher to help you get started. Heck you may even have opened up an account and launched a campaign or two. Then what happened?… It’s OK we know the rest.
There’s no single, 12-step plan to make Google AdWords work well for every business.
Your business is different, your market is different, your products or services are different. Success for your business will need careful thought, strategic planning. keyword research and truly compelling copy.
But most of all, to really shine, it will need frequent review and hands-on monitoring with an experienced eye to test and refine your campaign until it is a well-oiled, money-making machine. And your biggest problem will be how you’re going to handle all of that business.
This is where Google Adwords management comes in. It’s not ‘painting by numbers’, it’s understanding your business, what you do, who your customers are and building a strategy for your success.