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Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.
Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.
B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.
Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.
A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.
The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.
We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.
When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.
Blog writing is one of the most effective ways of communicating information to large numbers of people.
We’ve created a suite of simple to deploy agile marketing solutions for marketing decision
makers that want to introduce more agile marketing principles into their business.
Web design strategy for marketing managers who think websites should change as fast as their business.
Content production for marketers who know that big ideas get off the ground faster when they start small.
Social media, search and email marketing campaigns driven by data, managed by experts.
Brand identity design is more than just choosing a logo and a catchy strapline.
Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.
Every art school graduate knows the famous line: “From today, painting is dead.” said in 1841 by Paul Delaroche when he saw the game-changing potential of photography. Whilst nothing about art was the same after the birth of photography, painting certainly didn’t die. The 20th Century saw the greatest expansion of creative expression in painting the world had ever known. Just look at how many of the most expensive paintings ever sold were painted after the invention of photography.
I’ve had many people say to me recently “Have you seen that new AI thing that makes images, you’ll be out of a job soon!“.
Yes, the ever-encroaching automation of everyone’s jobs seems to be finally knocking at my door. First, it was the call centres, then they came for the supermarket checkouts and now the bell tolls for the creative industry. So in my panic, I hastily signed up to Open AI’s Dall-E 2 waiting list hoping to be approved so I could test out my soon-to-be replacement.
Perhaps this is just deserts for always describing my job as “I pick colours for a living“. Maybe we are one step further to a fully automated luxury communism Twitter Tankies can only dream of. Deep down we all know our day jobs are replaceable by some form of artificial intelligence, but to challenge the very essence of human ingenuity is quite ballsy.
Creativity is as finite as it is infinite. We can only create to the limits of our own imagination and ability. We only have so much time in the day, so perhaps there is a need to embrace a technology that could infinitely create variations of your own ideas.
Put simply, Dall-E 2 is a programme that creates four different images based on a text phrase. Phrases can be simple or complex. but they tend to use stylistic descriptions like “black and white photograph of a thing…” or “this thing in the style of synthwave”. Giving the AI a chance of producing something you’re anticipating requires a solid association of specifics. Otherwise, it can be quite anticlimactic to input “the best advert ever made” and see the results. It takes just a few moments for the AI to generate the images, but you can then select an image, refine it, and make further iterations.
Dall-E 2 is built on some incredible technology from some very clever chaps at Open AI. It’s just one of many head-scratchingly complex research projects being created, like Alphabet’s Deepmind and Meta’s Meta AI. It’s free to sign up and join their waiting list. It took me about a month to get accepted and then able to start generating images with Dall-E 2. Each generation costs 1 credit. You get 50 free credits when you sign up, with an additional 15 free credits every month. Additional tokens cost $15 for 115 credits.
Honestly, not much. But I think it might be helpful when I need to create some quick-and-dirty, royalty-free imagery for a blog or social posts. The main problem AI suffers from is a concept called the Uncanny Valley. This is essentially a built-in human cautiousness with things closely resembling human-like attributes. Their ability to generate stock photography is absolutely cursed. Each image I’ve generated has some type of threatening aura within it, whether it be slightly misplaced fingers or a wonky-eyed gaze. However, companies like Nvidia have already perfected a face generator that is indistinguishable from a real human’s, so we’re getting there.
Dall-E 2 excels at 3D and stylised illustrations. I think this is partly because we are less cautious of stylised imagery and it is easier to accept that these are expressions of an idea rather than something trying to imitate life.
One very exciting tool that is currently in public Beta is Outpainting. It’s pretty amazing that you can input a pre-existing image and the AI uses that baseline information to extend the image. It has always been a pet peeve of mine when I want to make a banner-style image from a square image or pattern. I can definitely see myself using this for background images and things that do not require such a close inspection or focus.
We always want to feel we’re on the verge of some great thing that will solve all our problems. However, it doesn’t seem likely that Dall-E 2 and co will be replacing me anytime soon. Perhaps there is potential when we’re collaborating and brainstorming with team members and clients who struggle with visualising their ideas though. It is always the way that those most confident in expressing themselves tend to get their way when their idea itself might not be the best one. I see these tools becoming great barrier breakers for those who think they lack the creative ability to express themselves. So no, I don’t think this is the end of human creativity, I think this might just be the start of it.
If you’re interested in getting into image generation, I found that Dall-E 2 is the best, easy-to-use, free, AI generator I’ve tested. Although I find Dall-E 2 the most versatile and easy to work with, some other notable free examples are Dall-E mini, Wambo and Nightcafe.
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