Amid speculation about Twitter’s imminent collapse, our morality compasses are all in a spin. Who’s running it given Elon Musk has sacked around half of Twitter’s staff? What is Musk’s endgame for his $44bn purchase – the data or the platform? Will we have to pay to use Twitter? Will we be bombarded with ads for Tesla? Are all the people we follow plotting their own #Twexits? Trust levels are at an all-time low. No wonder people are struggling with their Twitter strategies.
Hands up – we’re not sure where this leaves us. Although, frankly, all this talk of #RIPTwitter has come at a great time for us as Ken screwed up our NowComms Twitter account last month when he gave Elon the wrong date of birth and we got deactivated!
So, do we start again from scratch on Twitter or seize the opportunity as early adopters to try alternative spaces for our fix of news and opinions?
We’ll take a look at the pros and cons of staying on Twitter and the three main alternatives you need to know about. Then we’ll let you ‘under the NOW hood’ (aka NOW|insider) to find out what we really think.