B2B marketing: Let's #keepitreal in 2021

B2B marketing: Let's #keepitreal in 2023

We’ve always thought that marketing can’t be treated like some quick-fix New Year's resolution but now, more than ever, we owe it to our customers to #keepitreal.

If you’ve just released a new company white paper, insights or data then that’s undoubtedly super important and most welcome but, in the world we live in right now, it’s probably not “the moment we’ve all been waiting for” or “the only thing we need to read this month”.

Marketing only works when expectation meets experience

Gimmicky ‘shortcuts’ and ‘growth hacks’ may promise quick and easy solutions, but they often lead to disappointment. In fact, research shows that only 22% of people who make New Year’s resolutions in the UK stick to them. Avoid the temptation to chase short-sighted, quick-win goals and set yourself up for more meaningful, sustainable achievements through hard work and dedication.

Do away with New Year’s resolutions: start New Year’s systems

At NowComms, we don’t just make marketing resolutions – we implement systems to help you achieve your marketing goals. Unlike resolutions, which are often one-time goals, systems are about creating consistent habits that lead to long-term success.

For example, instead of resolving to increase website traffic this year, you could focus on implementing a consistent content marketing strategy and gradually increasing your website’s visibility through search engines. Or, instead of trying to tackle a big branding overhaul all at once, you could set aside dedicated time each week to work on it. By focusing on a workable system, we can help you turn your marketing goals into reality.

That's what we create for your marketing needs

In these times of economic uncertainty, it’s more important than ever to adopt a way of working that will propel your marketing efforts and keep you prepared for any challenges the market may bring.

As a marketing agency, systems are what we create. We won’t promise that we’ll produce and deliver a perfect marketing campaign in just two weeks (because no one can). What we will do, however, is apply a number of our tested and thought-out practices that are designed to deliver consistent results over a long period of time.

While we’re certainly capable of producing fast and creative campaigns, what truly sets us apart is our consultative and data-driven approach. Every action we take is thoroughly discussed with stakeholders and tested to ensure we’re constantly moving in the right direction. We’re always happy to consult with our clients to make sure we’re on the right track.

So for 2023, we suggest that you #keepitreal by not banking on New Year gimmicks to spice up your marketing mix, but rather take the time to create collaborative systems that can be built upon year-round.

Interested in innovating your marketing mix in 2023? Get in touch with us now and find out how we can help your business #keepitreal.

With Now|Comms, we get the entire team face-to-face: web builders, designers, copywriters…everyone. It keeps things simple.

Orla Harty, Cantillon