London’s illuminated bridges project shed's new light on our services
illuminated river

London’s illuminated river project sheds new light on our services

Isn’t it annoying when creative B2B marketing companies come up with fancy product & services names you don’t understand.

Overall we try to avoid this, but a while ago we set up a web hosting service called “Enterprise Cluster”. It’s not a service most B2B marketing companies bother to offer. Frankly, we got fed up producing really creative campaigns and content that went viral, created unprecedented traffic peaks, and ultimately ended up crashing the client’s website.

This week New York artist Leo Villareal and our client Lifschutz Davidson Sandilands won the contract to deliver London’s illuminated bridges project. The news also lit up the clear benefits of our Enterprise Cluster.

Within minutes of the announcement, the Lifschutz Davidson Sandilands website was experiencing the kind of attention that’s almost certainly going to overload and crash any website. Hourly usage went up over 2000%.

During these pivotal hours in Lifschutz Davidson Sandilands’ history, our Enterprise Scale Cloud Hosting made sure that the global peak in interest sparked by the illuminated bridges announcement didn’t result in the dreaded “website unavailable” message.

When we create websites we think it’s really important to build them on an architecture that’s equipped to cope with any situation, because today, social media makes any situation much more likely.

Most companies struggle to understand why we created our Enterprise Scale Cloud Based Web Hosting service. With the help of our client  Lifschutz Davidson Sandilands and this week’s Illuminated Bridges announcement, we’re happy to be able to shed some light on the matter.

It’s all calm on the LDS site until early Thursday Dec 8th. When the illuminated river announcement is made, traffic soars by over 2000%. Now’s enterprise cluster, spots the dramatic increase and re calibrates, preventing thousands of new visitors receiving the “website unavailable” message.

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Orla Harty, Cantillon