AI is just deserts for lazy content creators
Hands up if you recognise this scenario.
The marketing team feels threatened by a competitor. Company X’s content is killing you. Their “Guide to topic Y” is becoming the go-to resource in your market, and you need to respond pronto. So what do you do?
Well, nine times in ten, the knee-jerk response is to study the wonderful (but threatening) content Company X has produced, research more associated ideas on the internet to add value to CompanyX’s original, and then knock out something with a cheeky title like “The ultimate/definitive/complete guide to topic Y” as quickly as you can.
AI can do this now, and it can do it better and faster than most copywriters.