Try us out with one of the agile marketing #HackPacks below, or talk to us about the
custom pack that’s perfect for you.
Refocus your brand’s messages, benefits and advantages to ensure they address the new problems faced by today’s potential customers, right at their moment of need.
Nurture new leads down the sales funnel with emails customers actually find useful. Send customers relevant information based on the priority pages they visit on your own website. Use lead scoring to pinpoint the hottest new leads on your sales database.
B2B sales can be long and cumbersome. Traditional social marketing can take weeks or months to deliver a steady flow of quality leads sales teams can work with. Our social selling accelerator fast tracks the social selling.
Social media allows businesses to connect and interact with potential customers on many different platforms, across the internet.
A micro-site is a usually temporary asset that acts as a sub-site and is focused on a single campaign. It can either be an individual homepage or a small collection of webpages. The micro-site will have its own unique content and usually exists on its own domain.
The best stories in the world don’t amount to a hill of beans if your key prospects can’t find them. This hack programme bundles SEO research, keyword analysis and meta insights to ensure your blogs, products and offers get found when new customers are searching.
We make sure your products and services get right in front of new customers quickly, by setting up or refreshing your Google ads accounts and doing all it takes to make a new campaign live.
When compared to a full-fledged website, a landing page is just one page with a very specific purpose: getting visitors to click through to your desired outcome. Good landing pages increase your chances of success when they are done correctly.
Blog writing is one of the most effective ways of communicating information to large numbers of people.
We’ve created a suite of simple to deploy agile marketing solutions for marketing decision
makers that want to introduce more agile marketing principles into their business.
Web design strategy for marketing managers who think websites should change as fast as their business.
Content production for marketers who know that big ideas get off the ground faster when they start small.
Social media, search and email marketing campaigns driven by data, managed by experts.
Brand identity design is more than just choosing a logo and a catchy strapline.
Co-work with our agile digital marketing experts to get the ongoing support, data and insights you need to deliver results-based agile marketing programmes.
Before we get started, full disclosure: Until recently, I never really rated marketing. They always seemed to just waltz into the boardroom like they’re Tom Cruise on the Graham Norton show then start telling me what’s wrong with my marketing strategy. “It all starts with education”, they say. “You’ve got to educate the customer”. Next thing you know they’re telling me the best way to educate the customer is to dumb everything down, “keep it stupid and simple” they say, “find a set of words my granny would understand”.
Well here’s a newsflash Marketing Mega-minds: My granny can’t work the Sky+ box. She didn’t understand what I was doing when I first invented the BoringtonB2B tech tool kit 1.0 in the family garage seven years ago and she’s none the wiser now. When people ask her, she still says I’m keeping myself busy doing “something with computers!”
So educating granny is a non-starter. It’s all the other customers I’m more worried about. They don’t really seem to get what our innovative tech does either! I’ve given them all the presentations, all the specs, explained all the patent-pending trademark tech we’ve developed, but does the penny drop? No! Zip! Lightbulb moment there is not!
My marketing team says a properly considered messaging playbook is badly needed so I’ve offered to take the lead on developing that. The goal is to make sure the new messaging we create clearly communicates the unique features and benefits we’ve developed for our tech suite over the years. Since the majority of the unique features and benefits we’ve created were created by me, my role is obviously pivotal.
As the founder and CEO of a fast growing tech start-up, it’s your job to help the marketing team succeed. You’re going to need a gameplan, and the good news is that I’ve come up with one. Here’s how you can empower the marketing team with everything they need to deliver the marketing messages you’re looking for.
Step 1 – Control bridge & tell: Take time to hear out the marketing team. By listening closely, to all the points they want to make, you’ll be able to smoothly bridge to all the points you want to make, then tell them what to do.
Step 2 – Be engaged 24/7: When the marketing team produces a draft version of the new messaging playbook, show them you’re engaged. Offer to review every draft quickly and commit to providing detailed feedback fast. You’ll often find that marketing experts and copywriters miss out very important features and benefits when they try to “distil down” product descriptions into short pithy language. You can help them here by putting the features and benefits they considered secondary back into the messaging playbook they are working on. You may have to do this more than once but slowly they’ll come to recognise the critical nature of the information they’ve previously redacted.
Step 3 – Use a check, check and check again checklist: Before finally signing off your new messaging playbook, ask yourself the following questions:
If you can confidently answer yes to this checklist, you’re good to go.
The Now Communications team are awesome, they have a complete knowledge of the competitive landscape, which makes them unbeatable.