Prising information out of security experts isn’t easy at the best of times, so getting attendees of SDW2012 to chillax and chat during the London heatwave last week was always going to take some cool tactical planning.
With debate heating up inside the QEII Conference Centre, the world’s most inquisitive marketing team was hot on the tail of show attendees outside. Armed with some standard-issue digital gadgetry plus an impromptu stock of choc-ices to sweeten the deal, our quartet of pollsters managed to tempt the talk out of SDW visitors as they exited the show and made haste to the air conditioned comfort of Westminster Tube station. Here’s what they told us:
We asked: “When you planned your SDW 2012 visit, which company was on top of your must see list before visiting the show today?” SDW 2012 visitors said:
We asked: “In terms of visual impact, which company really stood out for you at the show today?” SDW2012 visitors said:
We asked: “Without looking down at any of the literature you’ve come away with today, can you name one of the event’s official sponsors?” Top five responses from most frequent (left) to least frequent (right) were:
We asked: “In terms of customer / supplier engagement, which company do you think you had the most profitable conversation with today?” The top five most popular answers from our respondents were:
Freebies, teasers and giveaways: We asked: “What free stuff, if any, stood out for you as you walked around the show?” The top three most popular answers from our respondents were:
1. The Pagemark show brochure wrap-around.
2. GET GROUP’s boldly branded notepads
3. De La Rue’s classic pen and pencil freebies.
We asked: “Without looking, name one company’s case study, brochure material or other information that you remember putting in your show bag?” The five most popular answers from our respondents were:
We asked: “Of all the literature you’ve come away with today, what do you think you’ll be reading on the Tube home?” The top five most popular answers from our respondents were:
One to watch! We asked; “During your show visit, did you see any new businesses or businesses previously unknown to you that looked interesting?” The top five most popular answers from our respondents were:
We showed attendees the full topics list for SDW’s conference strand and asked which topic areas held highest appeal. The top five most popular answers from our respondents were:
1. Securing the border: London 2012
2. Breeder documents, the weakest link in the IDentity chain. Can we trust (e)Passports?
3. After the revolution: Identity documents in the age of the cloud and social media
4. Chip implants: Science fiction horror or useful technology?
5. Coverage and trends in worldwide identity documents